This week on the 3Q Digital Download, we take a look into the not so distant future to discover the power of chatbots. Host Joe Kershbaum is joined by Virginia Nussey, Director of Content Marketing for MobileMonkey, a leading Messaging Marketing Platform started by Larry Kim, the Founder of Wordstream.

We introduce this exciting new Facebook Messenger functionality that’s seeing open rates 3-4x higher than traditional email. With 1.3 billion Facebook users, and less than 1% of companies taking advantage of this new communication channel, this is a must-listen podcast to learn about how you can get started. We’ll cover the basics including:

What is a Facebook Messenger chatbot is

Why they are such powerful tools for small businesses

How chatbots reduce friction for use cases like lead generation, surveys, feedback, and more

How chatbots integrate with paid campaigns

What “chat blasts” are

And much more!

Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen!

Intro/Outro Music Credit: Jazzy French via Bensound.com