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Nuggets:

• Successful businesses are incredibly focused. This often manifests as simplicity.
• When you’ve got high volume you can negotiate credit card fees down to 1%

Action Steps:

1. Contact political candidates and pitch them on the benefits of a more transparent fundraising and spending platform
2. Be simple with your strategy. Create a simple platform to collect donations and a simple ledger of categories politicians must report on.
3. Take 5-10% of the money raised through your platform
4. Don’t make it more complicated than it needs to be

Links:

• SkinX Funding Platform
• Nicole Guerrieri Loftus - Founder & CEO - SkinX
• GiveWell | Charity Reviews and Research
• Blueprint: your home for strategic political giving
• WinRed Pricing
• Political advertising on Google
• HR1 - 117th Congress (2021-2022): For the People Act of 2021

Nicole Loftus is a seasoned entrepreneur who has previously made it to #8 on Inc 500’s fastest growing companies. She’s now built SkinX, a tech-enabled ecosystem that is ready to launch and get every American in the game investing in entrepreneurs, innovators and job creators.

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