In today’s aggressive digital market, it is important to be searchable, visible, and valuable. The secret sauce that your business absolutely needs is search engine optimization or SEO. Stephan Spencer, an internationally-recognized SEO expert, author of three bestselling SEO-focused books, professional speaker, consultant, and founder of NetConcepts, guides us on the fundamentals of SEO and shares tips on how improve your Google rankings. On top of that, he throws knowledge bombs on how you can improve by adding value to your podcast and grow your audience.