The electric two-wheelers are the best options to move toward a sustainable lifestyle. But how do we trust these products when there is no one telling us how safe they are? Especially after the incidents of electric scooters going up in flames.

While all the brands decided to remain silent, Ather had something different in mind!

Tune in to this episode of ‘The Advertiser’s Guide To The Galaxy’ with Karthik Srinivasan to find out how ‘Ather Energy’ decided to address the burning issue using punchy humor and managed to communicate how ‘cool’ their batteries are!

Check out the Ad here:

1. Ather Energy: Our batteries are cool. This video is even cooler

2. Union Carbide: Union Carbide - "Chick"

3. Corning's Vision cookware:80s Commercials - Visions Cookware
   

Check out the YouTube video here: https://youtu.be/C_uaFmq9X7A

Check out Karthik Srinivasan’s blog here: https://beastoftraal.com/

You can follow Karthik Srinivasan on social media

LinkedIn : ( https://www.linkedin.com/in/karts/ )

Twitter: ( https://twitter.com/beastoftraal )

Instagram: ( https://www.instagram.com/beastoftraal )

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