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The Advertiser's Guide to the Galaxy
The Advertiser's Guide to the Galaxy episodes
- The Top 10 Ads of 2022
Of the many, many ad campaigns released in 2022, I have watched and observed 927 Indian advertisements and 2,531 global advertisements. That’s a good universe for me to pick my top 10 ads from India in 2022!
Tune in to ‘The Advertiser’s Guide to the Galaxy’ with me Karthik Srinivasan to know which 10 brands and ad made it to the list!
Check out the ads referred to here: https://bit.ly/topads2022
You can follow Karthik Srinivasan on social media
LinkedIn : ( https://www.linkedin.com/in/karts/ )
Twitter: ( https://twitter.com/beastoftraal )
Instagram: ( https://www.instagram.com/beastoftraal )
Blog: ( https://beastoftraal.com/)
Do follow IVM Podcasts on social media.
We are @IVMPodcasts on Facebook, Twitter, & Instagram.
Follow the show across platforms:
Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon Music
See omnystudio.com/listener for privacy information.
10 min - HUL’s Vim throws the kitchen sink at men
HUL’s Vim recently went to town with a new product called Vim Black, a men-only dish-wash liquid! Soon, Vim confessed that the product doesn’t really exist.
Tune in to know why Karthik Srinivan thinks Vim Black was an odd misfire and a tonal aberration from HUL.
Check out the ads here:
- Vim Black product packaging 1: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-product-pack-2.jpg
- Vim Black product packaging 2: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-product-pack-shots.jpg
- Vim’s confession: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-fake.jpg
- Vim Black ad starring Milind Soman: https://www.youtube.com/watch?v=bEDNbPQyVVw
- Vim Black ad 2: https://www.youtube.com/watch?v=5Z61w6ZFUEY
- Vim Black ad 3: https://www.youtube.com/watch?v=HIQ9Wk1W3xI
Vim ad campaign featuring Virender Sehwag:
- https://www.youtube.com/watch?v=CAAl3J0yKyw
- https://www.youtube.com/watch?v=AwY0IjoSNRk
- https://www.youtube.com/watch?v=h03H-e0rpCM
Vim’s December 2021 ad campaign:
- https://www.youtube.com/watch?v=6b8f3XQZZXc
P&G Ariel’s Share The Load campaign:
- https://www.youtube.com/watch?v=AIr5btESyNA
- https://www.youtube.com/watch?v=wJukf4ifuKs
- https://www.youtube.com/watch?v=8QDlv8kfwIM
- https://www.youtube.com/watch?v=DA64FF7MR58
Lloyd Unisex washing machine ad:
- https://www.youtube.com/watch?v=vOX0XrxYqpc
Henkel’s Pril Tamarind ad:
- https://www.youtube.com/watch?v=yGU34cOjQRg
You can follow Karthik Srinivasan on social media
LinkedIn : ( https://www.linkedin.com/in/karts/ )
Twitter: ( https://twitter.com/beastoftraal )
Instagram: ( https://www.instagram.com/beastoftraal )
Blog: ( https://beastoftraal.com/)
Do follow IVM Podcasts on social media.
We are @IVMPodcasts on Facebook, Twitter, & Instagram.
Follow the show across platforms:
Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon Music
See omnystudio.com/listener for privacy information.
10 min - Be like X. Don't be like Y!
A commonly used framing device in advertising involves asking people to be like the person being shown in the ad. But a few brands also try the opposite - they show someone in the ad and ask viewers to not be like that person!
Examples of ads that use these framing devices and how it works - tune in to know more!
Check out the ads here:
Kunal, Wildstone: https://www.youtube.com/watch?v=U-bpHTapG-UKiran, UpGrad: https://www.youtube.com/watch?v=JpXg0vFqKGU
ACKO: https://www.youtube.com/watch?v=mM0Dv01r-QQ
FTX: https://www.youtube.com/watch?v=BH5-rSxilxo
BT: https://vimeo.com/463011619?embedded=true&source=video_title&owner=17334059
Lifebuoy: https://www.youtube.com/watch?v=nZXWUd-sGDk
Dezerv: https://www.youtube.com/watch?v=8wa7Z6C1qac
Mercury 1: https://www.youtube.com/watch?v=VNK4rV_FbXQ
Mercury 2: https://www.youtube.com/watch?v=N-RA7R9LvKI
Mercury 3: https://www.youtube.com/watch?v=HoHN1Gdxtx8
Mercury 4: https://www.youtube.com/watch?v=9D_jxiW5sHs
You can follow Karthik Srinivasan on social media
LinkedIn : ( https://www.linkedin.com/in/karts/ )
Twitter: ( https://twitter.com/beastoftraal )
Instagram: ( https://www.instagram.com/beastoftraal )
Blog: ( https://beastoftraal.com/)
Do follow IVM Podcasts on social media.
We are @IVMPodcasts on Facebook, Twitter, & Instagram.
Follow the show across platforms:
Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon Music
See omnystudio.com/listener for privacy information.
8 min - How lazy is your money?
There is a specific creative device in advertising that involves financial brands - they ask, "Is your money lazy?". And they also ask the opposite, "Is your money working (as) hard (as you)?".
Which brands have used this idea and how does it work?
Listen... to know more!
Check out ad videos here:
SBI Savings Fund: https://www.youtube.com/watch?v=3PNEh-R2lPc
Bestinvest, UK: https://www.youtube.com/watch?v=-HolR79DF3Q
Mutual Funds Sahi Hai: https://www.youtube.com/watch?v=VdC5pPIKExw
Aldermore Bank, UK: https://www.facebook.com/watch/?ref=external&v=1001509479917702
Ally, 1: https://www.youtube.com/watch?v=atxG29g2B2o
Ally, 2: https://www.youtube.com/watch?v=LR4nf3otbQ0
Rabidirect: https://www.youtube.com/watch?v=_ETRDe_C0H0
Screenshots:
Ibotta 1: https://image.adsoftheworld.com/q066qf6dzbujj7vci2550v6cqxf9
Ibotta 2: https://image.adsoftheworld.com/9nwmai9gpg2qhy7u30on3jfw5cmv
Ibotta 3: https://image.adsoftheworld.com/jgw2dbf729yv2t01dkrst63lngda
Ibotta 4: https://image.adsoftheworld.com/yhuxe7dgvhitlzsmo4ql52wwffsl
You can follow Karthik Srinivasan on social media
LinkedIn : ( https://www.linkedin.com/in/karts/ )
Twitter: ( https://twitter.com/beastoftraal )
Instagram: ( https://www.instagram.com/beastoftraal )
Blog: ( https://beastoftraal.com/)
Do follow IVM Podcasts on social media.
We are @IVMPodcasts on Facebook, Twitter, & Instagram.
Follow the show across platforms:
Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon Music
See omnystudio.com/listener for privacy information.
8 min - Emami Kesh King vs Indulekha - a hair-raising battle!
Emami Kesh King recently named Hindustan Unilever’s Indulekha in their ads and claimed, Kesh King is 2 times more effective than Indulekha in reducing hair fall". And "2X effective at half the price"!
How did Indulekha respond? In a really smart way!
Tune in to the ‘Advertiser’s guide to the Galaxy’ to know more!
Ads to refer to:
- https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/06/keshking-ads.jpg
- https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/06/kesh-king-digital-ads.jpg
- https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/06/indulekha-ads-english.jpg
- https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/06/indulekha-ads-hindustan.jpg
You can follow Karthik Srinivasan on social media
LinkedIn : ( https://www.linkedin.com/in/karts/ )
Twitter: ( https://twitter.com/beastoftraal )
Instagram: ( https://www.instagram.com/beastoftraal )
Blog: ( https://beastoftraal.com/)
Do follow IVM Podcasts on social media.
We are @IVMPodcasts on Facebook, Twitter, & Instagram.
Follow the show across platforms:
Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon Music
See omnystudio.com/listener for privacy information.
9 min - A new 'match': Matchmaker Sima Taparia's career change
Sima Taparia is most well known for her hit Netflix show, Indian Matchmaking. When she announced a new position on LinkedIn recently, it made news, understandably.
It's a clever campaign idea. But I do wish the brand behind it had pushed it, even more, exploiting the potential fully.
Tune in to the Advertisers guide to the galaxy to know more!
Check out the Ad here:
Video: https://www.youtube.com/watch?v=1aybcJMe3qA
Screenshots:
https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/sima-li-post-1.jpg
https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/sima-li-post-2.jpg
https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/sima-li-post-3.jpg
https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/sima-li-profile.jpg
You can follow Karthik Srinivasan on social media
LinkedIn : ( https://www.linkedin.com/in/karts/ )
Twitter: ( https://twitter.com/beastoftraal )
Instagram: ( https://www.instagram.com/beastoftraal )
Blog: ( https://beastoftraal.com/)
Do follow IVM Podcasts on social media.
We are @IVMPodcasts on Facebook, Twitter, & Instagram.
Follow the show across platforms:
Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon Music
See omnystudio.com/listener for privacy information.
9 min - Positioning brainwave from PhonePe!
When was the last time you got your vehicle—2-wheeler or 4-wheeler—physically inspected while renewing the insurance? Chances are, you may not have at all! And yet, PhonePe highlights that you can get a phone-based inspection done to avoid physical inspection!
In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan looks at a really clever positioning brainwave from PhonePe Insurance that helps itself differentiate instantly from others!
Tune in to know more!
Check out the ads here:
ACKO: https://www.youtube.com/watch?v=Pdgr8LQbXSY
Policybazaar: https://www.youtube.com/watch?v=mIyEqGucNCs
LIC: https://www.youtube.com/watch?v=EqcNHhsNzeA
PhonePe Hindi ad: https://www.youtube.com/watch?v=ABlG3_Uy35A
PhonePe South ads: Cars
Tamil - https://www.youtube.com/watch?v=hdMu3UzdiDA
Telugu - https://www.youtube.com/watch?v=fQoC6DliGLY
Malayalam - https://www.youtube.com/watch?v=xCLn7fHjZHM
Kannada - https://www.youtube.com/watch?v=L_f1v16PruM
PhonePe South ads: 2-wheelers
Tamil: https://www.youtube.com/watch?v=Z1dL8Snng-4
Telugu: https://www.youtube.com/watch?v=xjG3kI2WTEA
Malayalam: https://www.youtube.com/watch?v=VoWKbFWW0DA
Kannada: https://www.youtube.com/watch?v=55I9fOTgqQY
You can follow Karthik Srinivasan on social media
LinkedIn : ( https://www.linkedin.com/in/karts/ )
Twitter: ( https://twitter.com/beastoftraal )
Instagram: ( https://www.instagram.com/beastoftraal )
Blog: ( https://beastoftraal.com/)
You can listen to this show and other incredible shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featured
Do follow IVM Podcasts on social media.
We are @IVMPodcasts on Facebook, Twitter, & Instagram.
Follow the show across platforms:
Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon Music
See omnystudio.com/listener for privacy information.
9 min - Monster rebrands to Foundit and loses marketing ethics
Monster India recently rebranded itself as Foundit. The rebranding campaign included a shady idea that Monster got its many employees to do on LinkedIn.
In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan explores the unethical LinkedIn tactic in Monster's rebranding announcement!
Tune in to know more!
Monster employees’ LinkedIn posts before the announcement:
Image 1: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/mons1-scaled.jpg
Image 2: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/mons2-scaled.jpg
Image 3: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/mons3-scaled.jpg
Image 4: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/mons4-scaled.jpg
Rebranded entity: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/foundit-new-640x1107.jpg
You can follow Karthik Srinivasan on social media
LinkedIn : ( https://www.linkedin.com/in/karts/ )
Twitter: ( https://twitter.com/beastoftraal )
Instagram: ( https://www.instagram.com/beastoftraal )
Blog: ( https://beastoftraal.com/)
You can listen to this show and other incredible shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featured
Do follow IVM Podcasts on social media.
We are @IVMPodcasts on Facebook, Twitter, & Instagram.
Follow the show across platforms:
Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon Music
See omnystudio.com/listener for privacy information.
9 min - Wakefit sleep interns: where is this idea from?
Mattress brand Wakefit is now, in 2022, running the 3rd season of the 'sleep intern' campaign. Does this idea belong to Wakefit, or its marketing agency, Spring Marketing Capital? Not really.
In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan looks at the long list of owners of this idea and how so many sleep solutions brands have regurgitated this idea without any credit whatsoever to previous iterations.
Tune in to know more!
Check out the YouTube video here: https://youtu.be/xAB5MKIMFPc
Check out the Ads here:
- Wakefit sleep intern, season 3: https://www.wakefit.co/sleepintern/job-description
- Urban Ladder’s Mattress Tester campaign: https://www.youtube.com/watch?v=uH-IhRnNpTM
- MattressFirm’s Snoozetern campaign: Mattress Firm Announces First-Ever "Snoozetern" to Sleep on the Job
- Simba Sleep’s sleep testers job opening: https://twitter.com/SimbaSleep/status/1017703957936910336
- Sleep’s snooze director: https://www.globenewswire.com/news-release/2013/05/14/1050938/0/en/Got-a-Knack-for-Napping-Sleepy-s-Snooze-Director-Position-May-Be-the-Job-for-You.html
- Amer Jaleel’s LinkedIn post: https://www.linkedin.com/posts/amer-jaleel-62604511b_there-must-something-one-can-do-about-a-blatant-activity-6986930972881489920-z89O
- Britannia Good Day’s Slide of Smiles campaign: https://youtu.be/yFuWVsqOQNw
- Volkswagen’s Speed up your life campaign: https://www.youtube.com/watch?v=W4o0ZVeixYU
You can follow Karthik Srinivasan on social media
LinkedIn : ( https://www.linkedin.com/in/karts/ )
Twitter: ( https://twitter.com/beastoftraal )
Instagram: ( https://www.instagram.com/beastoftraal )
Blog: ( https://beastoftraal.com/)
You can listen to this show and other incredible shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featured
Do follow IVM Podcasts on social media.
We are @IVMPodcasts on Facebook, Twitter, & Instagram.
Follow the show across platforms:
Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon Music
See omnystudio.com/listener for privacy information.
10 min - Dabur Honey's unnecessary marketing ruse
Dabur Honey's recent digital film starring Sonu Sood starts on a specific premise - that Sonu Sood genuinely sought information on the purity of honey available in India. But was it really the case?
In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan looks at Dabur Honey's recent ad film that goes to a great extent to add an inauthentic starting point that pulls down the overall effort.
Tune in to know more!
Check out the Youtube video here: https://youtu.be/hsFpKlsTBZU
Check out the Ad here:
Dabur Honey video: https://www.youtube.com/watch?v=POCvmwLxoms
Dabur Vita ad: https://www.youtube.com/watch?v=6YTpcuRDA64
Sonu Sood's tweet: https://twitter.com/SonuSood/status/1553980587089997824
Sonu Sood's tweet screenshot: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/09/sonu-aug-1-tweet.jpg
Sonu - Dabur timeline: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/09/sonu-tweets-on-dabur-all-scaled.jpg
Coca-Cola ad featuring Aamir Khan: https://www.youtube.com/watch?v=_BSAFdttpVA
Cadbury's ad featuring Amitabh Bachchan: https://www.youtube.com/watch?v=PH_f6qiH-Xc
You can follow Karthik Srinivasan on social media
LinkedIn : ( https://www.linkedin.com/in/karts/ )
Twitter: ( https://twitter.com/beastoftraal )
Instagram: ( https://www.instagram.com/beastoftraal )
Blog: ( https://beastoftraal.com/)
You can listen to this show and other incredible shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featured
Do follow IVM Podcasts on social media.
We are @IVMPodcasts on Facebook, Twitter, & Instagram.
Follow the show across platforms:
Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon Music
See omnystudio.com/listener for privacy information.
10 min
About The Advertiser's Guide to the Galaxy
From the publisher's feed
Why do we like certain ads over others? What makes an ad talk-worthy for the right, or wrong, reasons? Is advertising art, or just business?
In the ‘The Advertiser's Guide to the Galaxy’…
podcast, host Karthik Srinivasan dissects advertising campaigns by questioning the what, why, and how, so that people are able to see the same ad with new eyes.
Karthik Srinivasan is a Communications consultant and he has been working in the field for over two decades.
PS: The show's title is inspired by Douglas Adams’ The Hitchhikers’ Guide to the Galaxy, a book that Karthik considers his No. 1 favorite of all time.