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Wakefit sleep interns: where is this idea from?
Mattress brand Wakefit is now, in 2022, running the 3rd season of the 'sleep intern' campaign. Does this idea belong to Wakefit, or its marketing agency, Spring Marketing Capital? Not really.
In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan looks at the long list of owners of this idea and how so many sleep solutions brands have regurgitated this idea without any credit whatsoever to previous iterations.
Tune in to know more!
Check out the YouTube video here: https://youtu.be/xAB5MKIMFPc
Check out the Ads here:
- Wakefit sleep intern, season 3: https://www.wakefit.co/sleepintern/job-description
- Urban Ladder’s Mattress Tester campaign: https://www.youtube.com/watch?v=uH-IhRnNpTM
- MattressFirm’s Snoozetern campaign: Mattress Firm Announces First-Ever "Snoozetern" to Sleep on the Job
- Simba Sleep’s sleep testers job opening: https://twitter.com/SimbaSleep/status/1017703957936910336
- Sleep’s snooze director: https://www.globenewswire.com/news-release/2013/05/14/1050938/0/en/Got-a-Knack-for-Napping-Sleepy-s-Snooze-Director-Position-May-Be-the-Job-for-You.html
- Amer Jaleel’s LinkedIn post: https://www.linkedin.com/posts/amer-jaleel-62604511b_there-must-something-one-can-do-about-a-blatant-activity-6986930972881489920-z89O
- Britannia Good Day’s Slide of Smiles campaign: https://youtu.be/yFuWVsqOQNw
- Volkswagen’s Speed up your life campaign: https://www.youtube.com/watch?v=W4o0ZVeixYU
You can follow Karthik Srinivasan on social media
LinkedIn : ( https://www.linkedin.com/in/karts/ )
Twitter: ( https://twitter.com/beastoftraal )
Instagram: ( https://www.instagram.com/beastoftraal )
Blog: ( https://beastoftraal.com/)
You can listen to this show and other incredible shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featured
Do follow IVM Podcasts on social media.
We are @IVMPodcasts on Facebook, Twitter, & Instagram.
Follow the show across platforms:
Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon Music
See omnystudio.com/listener for privacy information.
View all episodes
By IVM PodcastsMattress brand Wakefit is now, in 2022, running the 3rd season of the 'sleep intern' campaign. Does this idea belong to Wakefit, or its marketing agency, Spring Marketing Capital? Not really.
In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan looks at the long list of owners of this idea and how so many sleep solutions brands have regurgitated this idea without any credit whatsoever to previous iterations.
Tune in to know more!
Check out the YouTube video here: https://youtu.be/xAB5MKIMFPc
Check out the Ads here:
- Wakefit sleep intern, season 3: https://www.wakefit.co/sleepintern/job-description
- Urban Ladder’s Mattress Tester campaign: https://www.youtube.com/watch?v=uH-IhRnNpTM
- MattressFirm’s Snoozetern campaign: Mattress Firm Announces First-Ever "Snoozetern" to Sleep on the Job
- Simba Sleep’s sleep testers job opening: https://twitter.com/SimbaSleep/status/1017703957936910336
- Sleep’s snooze director: https://www.globenewswire.com/news-release/2013/05/14/1050938/0/en/Got-a-Knack-for-Napping-Sleepy-s-Snooze-Director-Position-May-Be-the-Job-for-You.html
- Amer Jaleel’s LinkedIn post: https://www.linkedin.com/posts/amer-jaleel-62604511b_there-must-something-one-can-do-about-a-blatant-activity-6986930972881489920-z89O
- Britannia Good Day’s Slide of Smiles campaign: https://youtu.be/yFuWVsqOQNw
- Volkswagen’s Speed up your life campaign: https://www.youtube.com/watch?v=W4o0ZVeixYU
You can follow Karthik Srinivasan on social media
LinkedIn : ( https://www.linkedin.com/in/karts/ )
Twitter: ( https://twitter.com/beastoftraal )
Instagram: ( https://www.instagram.com/beastoftraal )
Blog: ( https://beastoftraal.com/)
You can listen to this show and other incredible shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featured
Do follow IVM Podcasts on social media.
We are @IVMPodcasts on Facebook, Twitter, & Instagram.
Follow the show across platforms:
Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon Music
See omnystudio.com/listener for privacy information.