What are “adoption barriers”? Very simply, they are anything that gets in the way of full implementation or utilization of a product. There are three main barriers to software implementation—skepticism, time and organizational support.
In this special global edition, we hear from our Canadian team:

Bibi Sofowote, Producer and Host of Interesting Humans Podcast
Rebecca Leach, General Manager of Software forCisco Canada

Change is synonymous with a challenging environment, and that is what is created once a new product is adopted within an organization. The management of this change is directly linked to successful customer success because it requires input from key stakeholders needed for the solution to be effective. Other adoption barriers can be technological, operational or cultural. The categorization of barriers is necessary so that applicable approaches can be prescribed to combat them.
Rebecca added another barrier to the mix—a team that is not ready for the transition. Uncovering what barriers are present depends on the touch you have with your customer. A proactive approach helps the seller understand the usefulness of the product, which is the value-based objective of purchasing the product.
Want to know more? Connect with the Canadian CX team on our Express Hub.