Allison Schiff is a senior editor at AdExchanger, an award-winning online publication devoted to the digital advertising and marketing space. 

Allison has been covering marketing and advertising for the past decade. There is so much to talk about in martech and adtech – from the impact of data privacy regulations like CCPA and GDPR to ever-growing technology solutions to trends related to consumer habits. And, of course, these days COVID-19 commands everyone’s attention. 

Here are some of the highlights in Allison’s conversation with Look Left’s John Moran:

00:50 – COVID-19 impacts every aspect of business coverage

04:05 – Reduced M&A activity in adtech – even prior to COVID-19

06:10 – Don’t expect CCPA enforcement to be delayed

08:40 – Should Facebook police health-related posts?

10:25 – Personalization efforts beset by lower than expected ROI and consumer privacy concerns

13:28 – Apps Fight COVID Project

15:18 – A reporter’s thoughts on what makes for a great executive interview

Our thanks to AdExchanger’s Allison Schiff for sharing her expertise with us on the Look Left @ Marketing Podcast.