ADHD Entrepreneur Accelerator

ADHD Entrepreneur Accelerator

By Steve AugustBusinessEntrepreneurship
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ADHD Entrepreneur Accelerator episodes

  • Ep. 10 3 Reasons Your Star Hire Didn't Pan Out

    Steve"But they looked great on paper...."


    One of the most common challenges I hear Founders facing is a recent hire that didn’t pan out. It’s one of the most frustrating aspects of Founder life. It feels like you spend a ton of energy, time and money only to end up back where you were, having to start over to fill that position.

    In this week's episode of the Rocket Ship Business Academy Podcast, I reveal the 3 biggest reasons hires don’t pan out - and what to do to give yourself the best chance of making your next hire a great one.

    Topics covered:How to rethink job descriptions to set hires up for success

    • Why great interviews can be misleading and what to do instead
    • Key warning signs that a hire is not a fit
    • 3 simple tests to ensure you are making the best hire possible



    • Do you have a question you'd like support on? Send your questions to [email protected] and I will answer in an upcoming episode!

      13 min
    • Ep. 9 Handcarts, Locomotives and Rocket Ships

      In this week's episode I describe the 3 stages of your business: Handcart, Locomotive and Rocket Ship.


      Clocking in at insight-packed 12 minutes, I talk about how your business needs to evolve and how you as a Founder need to evolve with it. Just a few of the learnings I discuss:

      1. How to reduce overwhelm by working on the right problems for your stage.

      2. Why Handcart to Locomotive stage is the hardest transition to make

      3. When Type V and Type E founder really need Type O's and Type B's

      4. How to know if your early team will scale to the next stage

      5. The one thing you need to focus on at each stage

      13 min
    • Ep. 8 The Real Action Is Inside Us

      In this episode of the rocket ship business academy. No matter what’s going on in our business, the real action is inside of us.

      In this episode, I am reading from my book 33 Meditations for Seed Stage Founders. This is a book I wrote in 2020 when I gave myself a challenge to write a daily meditation on entrepreneurship - based on quotes from philosophers and thinkers who I admired.

      This is Meditation #23, and the quote is from Terrance Mckenna. Terence McKenna was an American ethnobotanist and mystic who advocated the responsible use of naturally occurring psychedelic plants.

      This quote caught my attention because it spoke to something that has struck over and over again in life and business. No matter what’s going on in our external circumstances, the real action is inside of us.


      If you feel like your business is stuck, this episode will give you a surprising path to getting it unstuck. 

      6 min
    • Ep. 7 The One Number That Will Transform Your Business

      As a Founder, you’ve likely learned the important of metrics for your business. The thing is, there are so many metrics to choose from.


      There are financial metrics like revenue, gross margin and profit.

      There are marketing metrics like CAC and churn.

      There are product metrics like Net promoter score and month-over-month growth.

      All of these metrics tell you really important things about your business.

      But how do you know which to focus on?

      What if you could have one metric that everyone could point to and understand instantly how it all fits together?

      What if there was one metric that made it simple for everyone in your company to how to focus their thinking and efforts?

      Finding this one metric can transform your business.

      It exists. I call it the Boss Metric.

      And in this week’s episode of the Rocket Ship Business Academy Podcast, I show you how to find it.

      This might be the single most impactful episode to date!

      PS Do you have a question you'd like support on? Send your questions to [email protected] and I will answer in an upcoming episode!

      10 min
    • Ep. 6 The 5 Disciplines of Rocket Ship Founders

      When I started out as a Founder, I believed that product innovation and brilliance was THE key to creating Rocket Ship success.


      However, business is a merciless teacher. As my first startup grew in fits and starts (and was outgrown by competitors with less innovative products), I learned the hard lesson that product/service brilliance only gets you so far. 

      ​​It's the ability to execute, to effectively guide a team and consistently create customers that compounds over time and ultimately creates the Rocket Ship effect.

      As a first time Founder I wish somebody had broken down exactly what I needed to master to make my company take off.​​

      In this Rocket Ship Business Academy episode, I do just that. In 12-minutes, I break down the 5 disciplines Rocket Ship Founders must master.

      In this episode, you'll learn:

      • How we had a near fatal Q4
      • The 4 places to look to find more resources inside your company
      • How not facing hard decisions will always catch up with


      • There's important wisdom packed into these 12 minutes -  you'll come away from this episode with a clear understanding of what you need to master to level up as a Founder.

        13 min
      • Ep. 5 You Have More Resources Than You Think

        There was a point during my first startup where I thought the whole thing was going to slide off the cliff. This wasn't in the early days - it was later on after we had momentum. We had a stupendously bad quarter and lost over $250k, which was catastrophic for us. It felt to me like we were really strapped and extremely thin on resources. I brought in a contract COO who help me right the ship and one of the biggest lessons I learned from him was that we had so many more resources than I thought - they were just on the other side of some very hard decisions.


        In this episode, I recount this story, and more importantly I tell you the 4 places to look to uncover the most likely areas to find more resources for your company. 

        10 min
      • Ep. 4 What To Do When You Are At The Bottom of The Well

        In every Founder journey there is a moment (sometimes more than one) where you find yourself at the bottom of the well. Frustrated, burnt out, feeling defeated, isolated, knowing you have to keep going, but having a hard time seeing how.

        In this 9-minute episode:

        I share my own experience at the bottom of the well

        Why I call them "Swimming pool moments"'

        Why these moments are crucial for you

        3 things you need to do when you are at the bottom of the well to get yourself moving and turn these painful moments into catalysts for your success. 

        How to climb out!


        10 min
      • Ep. 3 3 Secrets to Better Hiring

        Hiring. It's easily one of the biggest challenges Founders experience as they scale their business. In this episode, I respond to a subscriber's question about their challenges in hiring the right people - and reveal 3 secrets to help you hire better. 

        While nobody bats .1000 in hiring, I've learned some very hard won lessons over the years. I cover the 3 most important things I've learned to to help you hire better - even in this tough hiring environment. In this packed 12 minutes I cover:

        • The key step that everyone skips in their rush to hire
        • Why job descriptions aren't the best way to think about a role (and the 3 key elements you need to get absolutely clear)
        • Why interviews can be a poor predictor of how a candidate will perform - and what to do instead
        • How to figure out who will be the better team member between two equally qualified candidates
        • How to know within 30 days whether you've hired the right person 


        • You'll come away from this episode looking at your hiring process in a whole new light!


          Are you Founder who has a question you'd like support on? Send your questions to [email protected] and I will answer in an upcoming episode!

          14 min
        • Ep. 2 How Working Insane Hours Starts to Work Against You

          It's often seen as a badge of honor for a Founder to work insane hours. Of course, long hours and intense effort is an inevitable part of the Founder journey. However, there is a point where throwing more hours at your business starts to work against you. In this episode I describe the ways grinding tons of hours starts costing Founders - and how to recognize when your efforts are work for you or against you. 

          9 min
        • Ep. 1 From Founder to CEO: 3 Key Transformations

          You get the Founder title by starting something amazing. You also get the CEO title, but the reality is you have to keep re-earning that title until you've made at every stage of the company. Founder to CEO is one of the most challenging transitions for Founders to navigate successfully, as it demands shedding old models of working and embracing behaviors that sometimes feel counter to what got you this far. But often it's a Founders' ability to make this transition that makes the difference between a promising company breaking out or languishing.

          Going from Seed Stage Founder to confident Growth Stage CEO requires Founders make 3 key transformations. In this episode I describe these 3 transformations and how to navigate them.

          6 min

        About ADHD Entrepreneur Accelerator

        From the publisher's feed

        You’re an entrepreneur with ADHD. You’ve got big ideas, a fast brain… and a to-do list that’s longer than a CVS receipt. You’re driven—but staying focused, finishing what you start, and scaling your business? That can feel impossible.