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Aditi Uppal: What Most Companies Get Wrong About Being Customer-Centric
Aditi Uppal, Vice President of Corporate and Growth Marketing at Teradata, joins our CEO, Dawood Bukhari, on E-Coffee with Experts to share how she thinks about building marketing systems that actually work at scale, and why most companies claiming to be customer-centric are missing the mark.
Aditi brings a rare blend of engineering, brand, and enterprise marketing experience, from launching her career at Castrol in India to completing her executive MBA at Wharton and now leading brand, digital, content, lifecycle, and growth marketing at Teradata.
In this episode, Aditi breaks down the structural difference between companies that are genuinely customer-centric and those that only say they are. She explains why voice of customer has to be embedded across the entire product and go-to-market lifecycle — not just in surveys.
She also gets into the AI activation gap: why having data and insights is not enough if organizations cannot act on them at scale, and how AI agents and orchestration are beginning to change that. Aditi shares how Teradata is using AI to manage six language websites with just two developers, automate their content and creative workflow end to end, and shift their search strategy to prioritize AEO and GEO citations over CTR.
If you work in B2B marketing, demand generation, or marketing operations and want a practical lens on where AI is actually delivering results, this episode is for you.
Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings
In this episode, we discuss:
00:00 - 01:00: Introduction
01:00 - 08:58: Aditi's Career Journey
08:58 - 11:41: Life Integration Over Work-Life Balance
11:41 - 14:34: Standardizing Across Global Markets
14:34 - 20:53: What Real Customer-Centricity Looks Like
20:53 - 25:30: How AI Is Improving Voice of Customer
25:30 - 31:17: Automation Projects at Teradata
31:17 - 36:02: AI Visibility — AEO, GEO & What's Moving the Needle
Connect with Aditi Uppal
https://www.linkedin.com/in/aditiuppal
teradata.com
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
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By Digital Web SolutionsAditi Uppal, Vice President of Corporate and Growth Marketing at Teradata, joins our CEO, Dawood Bukhari, on E-Coffee with Experts to share how she thinks about building marketing systems that actually work at scale, and why most companies claiming to be customer-centric are missing the mark.
Aditi brings a rare blend of engineering, brand, and enterprise marketing experience, from launching her career at Castrol in India to completing her executive MBA at Wharton and now leading brand, digital, content, lifecycle, and growth marketing at Teradata.
In this episode, Aditi breaks down the structural difference between companies that are genuinely customer-centric and those that only say they are. She explains why voice of customer has to be embedded across the entire product and go-to-market lifecycle — not just in surveys.
She also gets into the AI activation gap: why having data and insights is not enough if organizations cannot act on them at scale, and how AI agents and orchestration are beginning to change that. Aditi shares how Teradata is using AI to manage six language websites with just two developers, automate their content and creative workflow end to end, and shift their search strategy to prioritize AEO and GEO citations over CTR.
If you work in B2B marketing, demand generation, or marketing operations and want a practical lens on where AI is actually delivering results, this episode is for you.
Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings
In this episode, we discuss:
00:00 - 01:00: Introduction
01:00 - 08:58: Aditi's Career Journey
08:58 - 11:41: Life Integration Over Work-Life Balance
11:41 - 14:34: Standardizing Across Global Markets
14:34 - 20:53: What Real Customer-Centricity Looks Like
20:53 - 25:30: How AI Is Improving Voice of Customer
25:30 - 31:17: Automation Projects at Teradata
31:17 - 36:02: AI Visibility — AEO, GEO & What's Moving the Needle
Connect with Aditi Uppal
https://www.linkedin.com/in/aditiuppal
teradata.com
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./