Why do estate agents always say a house is 'nestled'? Why do newsreaders talk about 'revelllers' when nobody else does?

Every industry has its cliches. Here's a quick 3-step cliche reduction checklist to help your proposals, websites and tenders.

Written version here: https://ianwhitworth.net/adjective-massacre-time-to-kill-your-sales-and-marketing-cliches

Flamboyant real estate copy I refer to is here: https://www.realestate.com.au/property-house-nsw-sawtell-137823914