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Adjusting to Customer and Market Changes: The Impact of Customer Data on Customer Loyalty Strategies
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Mark Johnson, CEO of Loyalty360, spoke with Diane Eichler, Senior Vice President of Marketing at Kampgrounds of America, Inc., about the brand’s customer loyalty efforts, how it collects and uses customer data, and how it builds emotional loyalty among travelers.
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By Loyalty360
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Send us a text
Mark Johnson, CEO of Loyalty360, spoke with Diane Eichler, Senior Vice President of Marketing at Kampgrounds of America, Inc., about the brand’s customer loyalty efforts, how it collects and uses customer data, and how it builds emotional loyalty among travelers.
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