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Admatic.ie The Story of Advertising and my part in its downfall.
Admatic.ie The Story of Advertising and my part in its downfall. episodes
- Episode 6 Advertising Agencies really emerge and the father of Advertising, James Walter Thompson.
The story goes on as Ad agencies develop properly and James Walter Thompson starts creative 'teams' and new marketing rules 1900. The father of Advertising, the one I'd love to have met.
Stuart Fogarty is a graduate of St. Columba’s College and UCD Dublin Ireland. He is a second-generation Adman, son of an Agency CEO.A Former President and a Fellow of The Advertising Institute (IAPI); Board Member and a Fellow of The Marketing Institute; former advisory board member of The European Association of Advertising Agencies (EAAA): Chairman of The Advertising Press Club; Board member of The Publicity Club; former Ad Agency CEO and Owner of Ireland’s largest Ad Agency McConnell’s and AFAO’Meara Advertising; Co-Founder of Core Media, currently Ireland’s largest Media Agency: Founder of Digital Agency ICAN; Founder of Club Internet (floated Nasdaq March 2000 as Via Net Works); regular media contributor on advertising matters; Sailing World record holder; Leinster rugby branch member; He lives in Dublin (at the minute).
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19 min - Episode 5 New Media - Newspapers! And the first Ad Agencies.
The Story continues with new media advertising opportunities (actually Newspapers and Outdoor Posters only at this stage and the first Ad Agencies.
Everything was coming together......
Stuart Fogarty is a graduate of St. Columba’s College and UCD Dublin Ireland. He is a second-generation Adman, son of an Agency CEO.A Former President and a Fellow of The Advertising Institute (IAPI); Board Member and a Fellow of The Marketing Institute; former advisory board member of The European Association of Advertising Agencies (EAAA): Chairman of The Advertising Press Club; Board member of The Publicity Club; former Ad Agency CEO and Owner of Ireland’s largest Ad Agency McConnell’s and AFAO’Meara Advertising; Co-Founder of Core Media, currently Ireland’s largest Media Agency: Founder of Digital Agency ICAN; Founder of Club Internet (floated Nasdaq March 2000 as Via Net Works); regular media contributor on advertising matters; Sailing World record holder; Leinster rugby branch member; He lives in Dublin (at the minute).
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10 min - Episode 4 Bring on the Brands! Robber Barons, Pears Soap, Coca-Cola, Bass and the emergence of brands.
Here we talk about Brands coming into being. Pears soap in 1807, Tate & Lyle 1921, Bass Ale 1876, Quaker Oats 1901, Coke 1886. Brands meant the need for Advertising Business and the need for new Media to advertise in.
Stuart Fogarty is a graduate of St. Columba’s College and UCD Dublin Ireland. He is a second-generation Adman, son of an Agency CEO.A Former President and a Fellow of The Advertising Institute (IAPI); Board Member and a Fellow of The Marketing Institute; former advisory board member of The European Association of Advertising Agencies (EAAA): Chairman of The Advertising Press Club; Board member of The Publicity Club; former Ad Agency CEO and Owner of Ireland’s largest Ad Agency McConnell’s and AFAO’Meara Advertising; Co-Founder of Core Media, currently Ireland’s largest Media Agency: Founder of Digital Agency ICAN; Founder of Club Internet (floated Nasdaq March 2000 as Via Net Works); regular media contributor on advertising matters; Sailing World record holder; Leinster rugby branch member; He lives in Dublin (at the minute).
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11 min - Episode 3 The Industrial Revolution and Products. Stuart Fogarty Admatic.ie
The Story of Advertising continues with a mass innovation and manufacturing surge between 1800 and 1900 brings Products into being, which then require, marketing and Advertising.
Stuart Fogarty is a graduate of St. Columba’s College and UCD Dublin Ireland. He is a second-generation Adman, son of an Agency CEO.A Former President and a Fellow of The Advertising Institute (IAPI); Board Member and a Fellow of The Marketing Institute; former advisory board member of The European Association of Advertising Agencies (EAAA): Chairman of The Advertising Press Club; Board member of The Publicity Club; former Ad Agency CEO and Owner of Ireland’s largest Ad Agency McConnell’s and AFAO’Meara Advertising; Co-Founder of Core Media, currently Ireland’s largest Media Agency: Founder of Digital Agency ICAN; Founder of Club Internet (floated Nasdaq March 2000 as Via Net Works); regular media contributor on advertising matters; Sailing World record holder; Leinster rugby branch member; He lives in Dublin (at the minute).
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27 min - Episode 2 Brands & the Egyptians. Stuart Fogarty Admatic.ie
What is the definition of a brand? How did they start?
We look at the development of branding and why it's important because once we had brands, we had advertising. Once we had advertising, we had advertising Agencies.
Stuart Fogarty is a graduate of St. Columba’s College and UCD Dublin Ireland. He is a second-generation Adman, son of an Agency CEO.A Former President and a Fellow of The Advertising Institute (IAPI); Board Member and a Fellow of The Marketing Institute; former advisory board member of The European Association of Advertising Agencies (EAAA): Chairman of The Advertising Press Club; Board member of The Publicity Club; former Ad Agency CEO and Owner of Ireland’s largest Ad Agency McConnell’s and AFAO’Meara Advertising; Co-Founder of Core Media, currently Ireland’s largest Media Agency: Founder of Digital Agency ICAN; Founder of Club Internet (floated Nasdaq March 2000 as Via Net Works); regular media contributor on advertising matters; Sailing World record holder; Leinster rugby branch member; He lives in Dublin (at the minute).
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20 min - Episode 1. Sell the Sizzle and not the sausage. Stuart Fogarty Admatic.ie
First in the story of Advertising. 11 episodes by a second generation Adman and industry insider. Stuart Fogarty.
Stuart is a graduate of St. Columba’s College and UCD Dublin Ireland. He is a second-generation Adman, son of an Agency CEO.A Former President and a Fellow of The Advertising Institute (IAPI); Board Member and a Fellow of The Marketing Institute; former advisory board member of The European Association of Advertising Agencies (EAAA): Chairman of The Advertising Press Club; Board member of The Publicity Club; former Ad Agency CEO and Owner of Ireland’s largest Ad Agency McConnell’s and AFAO’Meara Advertising; Co-Founder of Core Media, currently Ireland’s largest Media Agency: Founder of Digital Agency ICAN; Founder of Club Internet (floated Nasdaq March 2000 as Via Net Works); regular media contributor on advertising matters; Sailing World record holder; Leinster rugby branch member; He lives in Dublin (at the minute).
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15 min
About Admatic.ie The Story of Advertising and my part in its downfall.
From the publisher's feed
The Story of Advertising.
(And my part in its downfall)
15 Episodes that tells the story of advertising from the very beginning.
The definition of a brand, their emergence at…
the turn of the century. The development of Radio and TV, the Madmen era. London and the swinging sixties. The emerge of the Media Agency and lessons for the future.
Stuart Fogarty is a graduate of St. Columba’s College and UCD Dublin, Ireland. He is a second-generation Adman, son of an Agency CEO.
Stuart Fogarty is a graduate of St. Columba’s College and UCD Dublin, Ireland. He is a second-generation Adman, son of an Agency CEO.
A Former President and a Fellow of The Advertising Institute (IAPI); Board Member and a Fellow of The Marketing Institute; former advisory board member of The European Association of Advertising Agencies (EAAA): Chairman of The Advertising Press Club; Board member of The Publicity Club; former Ad Agency CEO and Owner of Ireland’s largest Ad Agency McConnell’s and AFAO’Meara Advertising; Co-Founder of Core Media, currently Ireland’s largest Media Agency: Founder of Digital Agency ICAN; Founder of Club Internet (floated Nasdaq March 2000 as Via Net Works); regular media contributor on advertising matters; Sailing World record holder; Leinster rugby branch member; He lives in Dublin (at the minute).