Admit It, An AACRAO Podcast

This episode focuses on how to best utilize design thinking to build team culture, discuss important topics, and in this specific case, refine a graduate admissions process. Dr. Mary McNamara will walk you through her design of an offsite staff retreat and the activities associated with it that allowed her to learn about herself, her team, and the needs of the applicants to their business school.

Click here for a list of resources referenced in this podcast, provided courtesy of Dr. McNamara.

Host:

Dr. Alex Fronduto
Faculty Lead, M.Ed in Higher Education Administration & Assistant Teaching Professor 
Northeastern University

Guest:

Mary McNamara, Ed.D.
Assistant Dean of Graduate Recruitment & Admissions
D’Amore-McKim School of Business at Northeastern University

In this multi-part series, we speak with professionals who presented at the AACRAO Annual Meeting and discuss the key points of their presentation in case you missed it at the conference. These will help you move forward as you plan for the next recruitment cycle.

Luke Schultheis, Ph.D., Senior Advisor and FDU Faculty presented on Increasing Equity, Elevating Revenue: The Path to Millions in Net Tuition. The enrollment struggle is real. myFootpath will outline how they re-enroll your stop-outs, assess who needs extra support, and provide retention services. Case studies and a university partner will demonstrate significant tuition revenue contributions, increased degree production, and improvements in equity as well as an easy implementation.

If you're interested in learning more about the work that myFootpath does, we encourage you to check their website at https://myfootpath.com.

Host:

Dr. Alex Fronduto
Faculty Lead, M.Ed in Higher Education Administration & Assistant Teaching Professor 
Northeastern University

Guest:

Luke Schultheis, Ph.D., Senior Advisor and FDU Faculty

In this multi-part series, we speak with professionals who presented at the AACRAO Annual Meeting and discuss the key points of their presentation in case you missed it at the conference. These will help you move forward as you plan for the next recruitment cycle.

Becky Tankersley and Patrick Frazier presented on Breaking Through the Noise: Creating an Effective Communication Plan. The enrollment cliff is looming, and students and families are questioning the value of higher education. In an era of decreasing students and increasing skepticism, are your communications effectively targeting your audience and sharing your institution's story? Join us for this session where we will discuss the critical elements of an effective communication plan, including audience segmentation, setting up marketing campaigns, and collaborating with campus partners to enhance your story.

Host:

Dr. Alex Fronduto
Faculty Lead, M.Ed in Higher Education Administration & Assistant Teaching Professor 
Northeastern University

Guests:

Becky Tankersley, M.Ed.,
Director of Communications, Enrollment Management
Georgia Institute of Technology

Patrick Frazier, Ed.D.
Associate Director of Admissions Marketing & Events
Western Carolina University

As we all deal with shrinking student volume and the implications that has on recruitment, how can our institutions remain competitive? How do we get prospective students to get to our websites, to contact us, and ultimately into the enrollment funnel?

Digital marketing plays a key role in prospective student engagement. Stephanie Krusemark is joined by Kim O'Rourke from LocaliQ, as they discuss what makes a successful digital marketing campaign, including;

•  Setting campaign goals 
• Identifying the audience
• Gathering the right data 
• Tailoring the message
• Keeping the prospect engaged through the admissions process

Stephanie Krusemark is joined by Admit It's new Co-Host, Alex Fronduto.  In this episode, they discuss enrollment funnel topics that both new and seasoned admissions professionals should be considering.

Hosts:

Dr. Stephanie Krusemark
Vice President of Enrollment Management
Illif School of Theology

Dr. Alex Fronduto
Faculty Lead, M.Ed in Higher Education Administration & Assistant Teaching Professor
Northeastern University

In this two-part series, we delve deep into the landmark Supreme Court rulings from June 2023 that have sent shockwaves through the world of college admissions and higher education. Our episodes provide a thought-provoking exploration of the implications of these rulings. This episode (Part 2) focuses on the student loan forgiveness ruling which in turn amplifies the ongoing discussion around higher education affordability.

In these engaging discussions, we bring you a diverse range of perspectives from guests outside of enrollment management, making this an episode you won’t want to miss. We hope this episode leave you thinking about the evolving landscape of college admissions in a rapidly changing world.

Host:

Dr. Alex Fronduto
Faculty Lead, M.Ed in Higher Education Administration & Assistant Teaching Professor
Northeastern University

Guests:

Dr. Noor Ali
Principal
Al-Hamra Academy

Dr. Jacquelynn Rich Fredericks
Senior Managing Legal Resources Attorney
National Association of Colleges and Universities Attorneys

In this two-part series, we delve deep into the landmark Supreme Court rulings from June 2023 that have sent shockwaves through the world of college admissions and higher education. Our episodes provide a thought-provoking exploration of the implications of these rulings. This episode (Part 1) focuses on the impact of race-conscious admission practices now and into the future.

In these engaging discussions, we bring you a diverse range of perspectives from guests outside of enrollment management, making this an episode you won’t want to miss. We hope this episode leave you thinking about the evolving landscape of college admissions in a rapidly changing world.

Host:

Dr. Alex Fronduto
Faculty Lead, M.Ed in Higher Education Administration & Assistant Teaching Professor
Northeastern University

Guests:

Dr. Noor Ali
Principal
Al-Hamra Academy

Dr. Jacquelynn Rich Fredericks
Senior Managing Legal Resources Attorney
National Association of Colleges and Universities Attorneys

Admit It sits down with Dr. Lisa Perry at the University of California - Merced to learn about the one stop model and its impact on student enrollment and retention. UC Merced's Students First Center has experienced student success at its campus, listen to learn how.

Admit It engages in a conversation with Dr. Zach Taylor, Karla Weber-Wandel, Sarah Pauter, and Elizabeth Clews about one of the most relevant and pressing topics in higher education, student re-enrollment based on their satisfactory academic progress otherwise known as SAP. SAP is policy that is misunderstood by institutions and students. Listen to learn how your institutiton can learn how to use SAP as a re-enrollment strategy. 

Resources:
https://financialaid.wisc.edu/eligibility/#SAP

https://jbay.org/resources/overlooked-obstacle/

Improving a student’s sense of belonging and connectedness is a powerful force for good—and measurably improves enrollment, inclusion, and retention. A higher sense of belonging improves students’ excitement, confidence, and commitment related to college. 

The first year experience begins with the admissions and application process, before the first year even truly begins. Many of us will soon be facing early and priority admissions deadlines for next fall. Now is the perfect time to take a strategic approach to student success through creating a space for building intentional connections. This episode explores the creative ways CSUN is working towards increasing student yield and ultimately student success through community building. Listen to a case-study of how to build a student-driven sense of belonging using the Near Peer peer-to-peer engagement platform. Near Pear is a virtual peer network that reinforces a sense of belonging and community throughout the student lifecycle, resulting in increased yield, reduced melt, and improved persistence.

Host: 
Stephanie Krusemark, Vice President of Enrollment Management 
Illif School of Theology 

Guests: 
Dustin Manocha, Founder and CEO 
Near Peer 

Aaron Lindberg, Director of Admissions
California State University-Northridge