The Debunk is the latest series of Adobe Chats an on-demand video series exploring hot topics in digital, marketing and eCommerce. On each on-demand episode, industry experts from companies such as LinkedIn, Nando’s, eConsultancy and Ocado will bust popular industry myths that you probably hear on a weekly basis – and might still believe.

For instance, is email dead? Has the high street changed forever? And does every business decision really need to be “data-driven”? The first myth our experts will bust is: Customers always want more personalisation. :

- The evolution of modern personalisation trends

- What makes personalisation seem creepy rather than welcoming?

- How to know when you’ve got the balance right