Over 50% of insured adults expect personalized online care. But how do you use consumer data to create those one-on-one experiences in ways they can trust? The answer may be less complicated than you think. Listen to this report to learn:

-How healthcare consumers really feel about data use

-Top consumer concerns regarding health data

-Tips for using data in smart, safe ways to personalize healthcare

Based on extensive global research, the 2023 Digital Trends — B2B High Tech in Focus shares how high-tech organizations are remaking the B2B customer journey into a digitally-driven process that engages on an emotional level.

Personalization at Scale: Technology and Technology Services Spotlight explores the challenges — and payoffs — motivating high-tech firms to accelerate the adoption of next-generation B2B experiences.

You can read this content here: https://business.adobe.com/resources/sdk/high-tech-personalization-at-scale-report.html

Keeping customers satisfied means meeting their needs in the moment with the right financial advice. Listen to "Digital Trends 2023 — Financial Services in Focus" to get a current snapshot of customers’ expectations and discover the three areas you should focus on to improve customer journeys in 2023 and beyond.

This year, media and entertainment brands are giving customer retention top billing.

Based on extensive global research, 2023 Digital Trends — Media and Entertainment in Focus shares how media and entertainment (M&E) companies are inspiring loyalty and driving growth by delivering hyper-personalized customer experiences.

View the full report here https://business.adobe.com/resources/sdk/media-and-entertainment-digital-trends.html

In the 2023 Digital Trends report, we interviewed thousands of seasoned professionals to learn how they’re reacting, evolving, and succeeding amid significant disruption and opportunity.

Learn more: https://business.adobe.com/resources/digital-trends-report.html

The financial sector has become a truly omnichannel experience for every customer. Every customer will interact with your organization across multiple channels throughout their journey. This means you’ll need to connect your experience — and ensure it makes sense — from start to finish.

Follow along: https://business.adobe.com/resources/reports/financial-services-digital-trends.html

The road to creating personalized financial experiences at scale is long — but it’s one that will pay dividends for decades to come.

Listen to this commissioned study conducted by Forrester Consulting on behalf of Adobe Personalization At Scale: Financial Services Industry Spotlight to see how financial services can utilize first-party data, generate and deploy content quickly, and deliver the next best experiences for customers.

You can read this content here: tps://business.adobe.com/resources/financial-services-personalization-at-scale-report.html

PERSONALIZATION AT SCALE FOR MEDIA, ENTERTAINMENT, AND TELECOM

It pays to personalize in the media, entertainment, and telecom industries.

Personalization at Scale: Media, Entertainment, and Telecom Industry Spotlight explores the challenges — and payoffs — motivating media, entertainment, and telecom (MET) firms to accelerate the adoption of personalization programs. Learn more in this Adobe-commissioned Forrester Consulting research study.

View the full report here https://business.adobe.com/resources/sdk/personalization-at-scale-media-and-entertainment-report.html

2023 DIGITAL TRENDS — RETAIL IN FOCUS

This year, retailers are making ultra-personalization a priority.

Based on extensive global research, 2023 Digital Trends — Retail in Focus shares the current trends shaping the retail industry’s development of ultra-personalized customer experiences.

View the full report here https://business.adobe.com/resources/sdk/retail-digital-trends.html