You can consider each bit of data you've collected across a customer's journey to be a statement of intent. And with that, you will know how to give her an experience that's above her expectations and beyond her imagination. You need many different technologies in your marketing stack to manage personalization, but AI makes them all work together seamlessly.

You can read this content here: https://theblog.adobe.com/ai-powered-personalization-above-expectation-beyond-imagination/

Experience Makers in Travel and Hospitality by Adobe Experience Cloud

Adobe's Head of Industry Strategy & Marketing for Travel and Hospitality, Julie Hoffmann, and AVP of Omni Channels & IoT Solutions, Nali Giliana, sat down with us to talk about the next frontier of travel and hospitality marketing.

Carina is the Senior Advisor of Innovation & Scale for the Bill & Melinda Gates Foundation. She leads the foundation’s programmatic work on teacher support related to standards, assessment, curriculum and instruction. She sat down with us to talk about learning agility and the union of traditional school and learning.

Elliot is the Founder & CEO of The Nation of Artists, an Emmy-nominated social good content production company, who's creativity and innovation knows no bounds. They have partnered with some of the globes biggest brands like Accenture, Hyundai, Wal-Mart, Intel and others, creating authentic experiences that come to you sincerely.

Gary Shapiro is president and CEO of the Consumer Technology Association--the U.S. trade association representing more than 2,200 consumer technology companies. He also owns and produces the Consumer Electronics Show. Each year, Shapiro works with his staff, volunteers and tech companies to create transcendent five-sense experiences that keep us coming back year after year.

Jason leads the OpenIDEO team in expanding the impact of IDEO’s "Design Thinking" methodology by allowing people everywhere to collaborate on pressing global issues. OpenIDEO is an open innovation platform and community that hosts sponsored challenges on topics ranging from Ebola and renewable energy, to early childhood development and youth employment.

Kim is a Seattle Market Executive for Bank of America (BOA), Kim is responsible for local business strategy and community engagement. She sits down with us to talk about how listening and gathering feedback is a huge component to being an "Experience Maker."

Shannon Schuyler is a Principal with PricewaterhouseCoopers (PwC) and serves as the firm's Chief Purpose Officer and Responsible Business Leader. She is also the President of the PwC Charitable Foundation, Inc. A strong voice in the global business community, she works to infuse Purpose into PwC’s core business strategy by elevating the global conversation on building trust, collaboration and acting with intention and meaning in every practice, service offering and engagement.

Staci is the Director of Thought Leadership, Office Policy, Research & International Affairs at AARP. She shared with us a bit of history around why AARP was founded, how they create solutions by helping others experience how problems actually feel, and how today, they continue to be a social mission organization.