Podcasts from Adobe Experience Cloud

David Polinchock, Founder and CXO of the Experiential Advertising Group, shares how he has been focused on creating great experiences for 25 years. His first job out of college was with one of the world’s best experience providers – Disney. David had the opportunity to see the amount of effort that Disney put into making sure that every guest had the most incredible experience possible. Those experiences with Disney helped set where he thought experiences should be. Join us as we discuss experiences and specifically how technology like virtual reality can be used to create better experiences.

Rana June understands the need to focus on experiences. She runs Lightwave, a company that helps organizations measure the physiological implications of emotion on experiences. How are experiences driving or hurting your business? Rana believes that we are very quickly moving to a post-click world. This conversation can leave you thinking: will emotion become the measure of success in the future? Learn more: adobe.ly/2zoP7SS

In order to drive success, marketers need to focus on “experiences” in business. Join us as we talk with David Cooperstein, Former CMO Practice Lead at Forrester Research. Brands must create a good customer experience no matter the channel (mobile, offline, online, etc.) — and create seamless experiences throughout the entire customer journey. Customers should start to be guided along the journey like customers and not cattle. Learn more: adobe.ly/2zoP7SS

Experiences have played a big role in both Dave’s personal and professional life as Chairman of Likeable Media. Dave’s career has skyrocketed since his first big entrepreneurial opportunity — his own wedding. He partnered with a minor league baseball team to create an unforgettable wedding experience, including sponsorships from David’s Bridal and 1800flowers. Hear Dave’s ideas and examples around becoming an experience-driven business. Learn more: adobe.ly/2zoP7SS

Steve DeAngelis believes the secret to creating good experiences is making them “full funnel,” consistent no matter where the consumer engages with your brand. As VP of North America at M&C Saatchi Mobile, he brings an advertising perspective to our podcast series. Join us as we chat about providing an authentic, genuine and valuable experience to consumers. Learn more: adobe.ly/2zoP7SS

Nandini Nayak feels companies must design with data, design for data, and design by data. We need data scientists and designers to work together. Consumers need companies to predict their needs and provide a relevant and meaningful experience. Join us as we talk with Nandini about data and design. Learn more: adobe.ly/2zoP7SS

Greg Galant knows a good experience makes all the difference. He created the Shorty Awards, honoring the best in social media each year, and Muck Rack, a powerful PR tool. Here he joins us to talk about modern brand-to-consumer relationships, the integration of social media throughout the company, and more. Learn more: adobe.ly/2zoP7SS

Azran Osman-Rani is the CEO of iflix Malaysia and believes success in Asia simmers down to one thing - understanding culture. iflix has focused on the subtle differences between Bahasa languages in Malaysia and Indonesia, the importance of censoring content in Vietnam and the opportunities that lie in South Korea’s insatiable demand for celebrities. This extra effort has empowered iflix to localise its offering across a region that many believe to be unscalable.In this first episode of the Experience Makers we discover how Osman-Rani is helping iflix bring digital entertainment to the region, and how culture has inspired his other official title - Dragon Keeper of the Tao.

Across Asia Pacific, cultural differences like these pose a serious challenge to brands attempting to promote a consistent message to their consumers. For Vinay Dixit, the Head of Electrolux India, effective localisation requires a deep understanding of an audience’s unique relationship to food. Join your hosts Siva Ganeshanandan and Janie Lim on this tasty episode of The Experience Makers.

The rapid adoption of digital technologies across Asia is fast overhauling the hospitality industry and the same time opening new channels for restaurateurs to connect with potential customers. In this episode of Adobe Experience Makers, the General Manager of UberEATS in Asia Pacific, Simon Rossi, discusses how the sharing economy is changing the way culinary delights are experienced in Asia.