Azran Osman-Rani is the CEO of iflix Malaysia and believes success in Asia simmers down to one thing - understanding culture. iflix has focused on the subtle differences between Bahasa languages in Malaysia and Indonesia, the importance of censoring content in Vietnam and the opportunities that lie in South Korea’s insatiable demand for celebrities. This extra effort has empowered iflix to localise its offering across a region that many believe to be unscalable.In this first episode of the Experience Makers we discover how Osman-Rani is helping iflix bring digital entertainment to the region, and how culture has inspired his other official title - Dragon Keeper of the Tao.

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