By bringing together marketing and sales in a single offering, Adobe empowers you to master complex customer journeys, nurture long-lasting relationships, and measure business impact across every touchpoint of highly considered purchases. Learn more: www.adobe.com/go/demandmarketing

Adobe can help you orchestrate relevant and meaningful B2C experiences. Find out how to plan and identify key target audiences along with the optimal channels. Then map customer experiences across online and offline channels, create, access and share content across touch points. Finally, execute and personalize cross-channel campaigns, and, measure the effectiveness of campaigns across multiple channels. Learn more: www.adobe.com/go/campaign-orchestration

Modern digital asset management has come a long way from being simply a repository for assets. A modern DAM can transform your content velocity—and it’s about to get even better.

You want to create the kind of content your audience wants to receive. We surveyed both consumers and marketers to get you answers on how to do that, and how your marketing colleagues are rising to the challenge.

By moving to a modern, cloud-native content management foundation powered with artificial intelligence, you’ll find that it’s easier, faster, and more affordable than ever before to deliver the experiences your customers expect.

Read the article here: https://www.adobe.com/offer/cloud-native-cms-delivers-faster.html

As brands continue to look for ways to stand out among competitors, more are turning to artificial intelligence (AI) to help them gain insights from data, better understand their customers, and deliver innovative customer experiences. One of the most exciting areas where AI is making an impact is content management.

From personalized content and asset tagging to content production and A/B testing, here are some of the biggest opportunities for IT teams when it comes to AI and content management.

It’s time to breathe new life into your customer enrollment and onboarding processes. Research shows that outstanding onboarding experiences can keep customers engaged and satisfied while increasing product adoption. Here, three experts from three different industries explain how.

To learn more, visit: http://www.adobe.com/go/forms

Personalized customer experiences can drive double-digit revenue growth for your business. But poor personalization can hurt your bottom line as consumers switch from companies that fail to meet expectations. This playbook outlines what you can do about that.

We surveyed key decision-makers in mid-size companies who are tackling today’s biggest content management challenges. Learn how they’re thinking, what they see as opportunities, and how they’re planning to come out on top.

With the right technology and tools in place you can do what your competitors *aren’t* doing to make the online application process effortless. And when you do, you’ll be rewarded with the ability to modernize, scale, personalize...and effectively serve your customers.

Read the article here: https://cmo.adobe.com/articles/2018/8/effortless-online-enrollment.html