Podcasts from Adobe Experience Cloud

In retail, it pays to personalize.

Personalization at Scale: Retail Industry Spotlight explores the challenges — and payoffs — motivating retail businesses to accelerate the adoption of personalization programs. Learn more in this Adobe-commissioned Forrester Consulting research study.

View the full report here https://business.adobe.com/resources/sdk/retail-personalization-at-scale-report.html

Four out of five Experience Leaders overperform in customer acquisition, customer experiences, and lifetime value with a payoff of higher revenue and ROI. So what gives this advanced group advantage over the rest of the market, which includes both Evolving Intermediaries and Rising Laggards?

Read the full report here: https://business.adobe.com/resources/personalization-at-scale-report/thank-you.html

Rising consumer expectations, increasing regulations, data privacy, and a trail of crumbling cookies. While consumers want companies to know who they are and what they need, they also expect you to use their data responsibly. Making sense of this data and all the different ways consumers interact with your business isn’t easy. A unified customer data profile can show you the way.

Get the full eBook: https://business.adobe.com/resources/ebooks/picture-perfect-customer-profiles/thank-you.html

Work is shifting. Businesses are investing in solutions that bridge team silos, increase collaboration, and provide visibility across strategic investments and value streams. Organizations are adopting the latest operational philosophies and work methodologies for increased productivity and efficiency. The hybrid Agile environment is here, and this guide will help you navigate this mixed-methodology landscape.

Get the full guide: https://business.adobe.com/resources/guides/solve-the-pain-of-mixing-agile-and-waterfall/thank-you.html

Whether you’re looking to centralize your content silos or empower your marketing team to more efficiently create and publish content for all your different touchpoints, the right content management system (CMS) is a business imperative. Every organization has different levels of familiarity with relevant requirements and capabilities to look for in a CMS.

Read along: https://business.adobe.com/resources/articles/sdk/how-to-select-the-right-content-management-system.html

Moving Beyond The Basics Of Digital Government With Personalization by Adobe Experience Cloud

High tech must put its muscle and might behind delivering innovative experiences that quickly respond to customer needs and behaviors. To do so, leaders in high tech are prioritizing content and work management to help increase the velocity of experience creation.

Engage with empathy

Make every experience friction free

Show up for everyone, everywhere--across channels

Create content more efficiently with modern content management technologies

Automate workflows and processes in one application

Stats:

71% of consumers expect companies to deliver personalized interactions

Quotes:

We’re headed into a totally new kind of space. The convergence

of physical and digital worlds will go even further. It includes

outer space. It includes virtual worlds. It includes exploring our

minds and our intelligence. The internet will break free from

our devices and be all around us. It unlocks opportunity.

Cathy Hackl

Co-Founder & Chief Metaverse Officer, Journey

Increasingly, we’re using the digital world to do things that we

once only did in the physical world. The ongoing conversation

on the metaverse reflects the fact that the distinction between

what people do in the physical and virtual worlds is blurring.

Shantanu Narayen

CEO, Adobe

You can read this content here: https://business.adobe.com/resources/sdk/get-your-content-up-to-speed.html

Discover how the right CDP can deliver exceptional customer experiences now—and in the future.

This offer covers:

What a CDP is and why you need one

How CDPs create great customer experiences

What capabilities are essential in a future-proof CDP

Key stats:

58% of marketers said the leading obstacle to marketing success was getting a single view of the customer. - MarTech Today

76% of customers prefer to use different channels to communicate with brands, but they still expect connected experiences. - MarTech Today

You can read this content here: https://business.adobe.com/resources/sdk/anatomy-of-a-future-proof-cdp.html

The most powerful tool for creating personalized retail experiences, both online and in store, is data. But capturing and organizing that data can be tricky, especially in a cookieless world.

Listen to Data: Retail’s most important inventory to learn how to create a strong first- and second-party data foundation to reap the rewards of personalization at scale and stay competitive, even without third-party cookies.

You can read this content here: https://business.adobe.com/resources/sdk/data-retails-most-important-inventory.html

Today, citizens demand more from their state and local government agencies. In our guide, "Building the Future of Digital Citizen Services," you'll learn key strategies and solutions to help you streamline service delivery both inside and outside your organization.

Listen now.