Broadcast social is broken, and Andy Lambert is here to tell us why.

In this powerful episode, Andy Lambert (Product Manager at Adobe and Author of SOCIAL 3.0) joins Lewis and Elliot to explore how B2B brands must rethink their entire approach to social media. From the fall of corporate content calendars to the rise of employee-driven influence, Andy outlines a bold new framework for brand growth in the age of decentralization.

Discover why trust is the most valuable currency online, how employee voices can unlock exponential reach, and what makes SOCIAL 3.0 more than just a trend; it's a strategic shift. Andy's perspective is both practical and inspiring, making this a must-listen for any modern marketer.

Listen in to learn:

• Why social media must be treated as a strategy, not a channel
  
  
• What metrics actually matter for long-term brand growth
  
  
• How to decentralize your content without losing control
  
  
• Why advocacy starts at the executive level
  
  
• The mindset shift needed for advocacy to work in 2025