Adobe's new Firefly model offers creators powerful tools while addressing concerns over content moderation and intellectual property rights. Trained on licensed data, Firefly includes built-in moderation mechanisms to prevent misinformation or copyright infringement. Integrated into popular Adobe products like Photoshop, it empowers users by generating images based on text commands while checking outputs for copyrighted content. Partnerships with various companies demonstrate the potential of responsible AI development and showcase its societal benefits without compromising integrity or legal rights. Firefly also ensures that generated content cannot be political misinformation or copyrighted material, incorporating strict moderation measures during training and monitoring outputs. Adobe advocates for transparency through labels on AI-generated content and supports an industry standard label (C2PA) to provide clear information about the source of generated content.