adobo Talks Podcast | The Business of Creativity

180 Amsterdam Executive Creative Director Katrina Encanto drops by over Zoom to talk about her experiences working in different international markets and how they've shaped her view on creativity at a global scale.

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Freelance graphic designer AJ Dimarucot shares his tips on how to build a successful freelance career, as well as his thoughts on AI art.

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Denise Haak, Head of Product Design for Globe Group, drops by the adoboTalks Podcast to talk about why businesses need to embrace new technologies -- and why we need more women in tech fields.

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Leo Burnett Group Manila and Publicis Group Philippines Chief Creative Officer Raoul Panes spills the secret behind Philippine advertising's most-awarded campaign yet, McDonald's The Unbranded Menu.

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Award-winning director and animator Ronnie Del Carmen (Inside Out, Up, Batman: The Animated Series) talks about his prolific three-decade career, and shares his philosophies on why Filipino storytellers need to take more risks.

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Congressman Toff De Venecia shares insights on how the Creative Industries Act came to be, and how it empowers Filipino creative talents to finally break out on the international stage.

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Welcome to the Adobo Talks Podcast: The Business of Creativity. New episodes every Thursday, 7AM.

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#adoboTalksPOV: As we face this post-digital era where the speed of technological change has brought about unprecedented levels of disruption to businesses and brands, where marketing brands to consumers are at a crucial stage, and where the speed of innovation and adoption is hastened by emerging technologies, evolving digital tools and concepts within the media space.

In this adobo Talks roundtable discussion on Trailblazing the New Media Revolution, we brought to the table the country’s leading and largest advertiser, Unilever Philippines, to showcase how they are innovating and a pioneering beyond the conventional understanding of media and leading the new media revolution. We have also invited the country head of Facebook, the head of digital services at ABS-CBN, and the managing director a dominant media agency, Mindshare.

This discussion takes a look into the future trends in media, into media consumption, the technology-driven interactions, the alternate paths to purchase, the path to connecting to consumers, the significance of data, and a peek into a cookie-less future.

Moderated by adobo magazine Editor-in-Chief Angel Guerrero, joining our are: Unilever Philippines Media Director & E-Commerce Media for SEAA, Dennis Perez; Facebook Philippine’s Country Director John Rubio; ABS-CBN Corporation’s VP, Head of Business Development / Head of Digital Services Elaine Uy- Casipit; and Mindshare Philippines' Managing Director, Abhishek Gupta.

This roundtable is co-presented by Unilever Philippines. Our drinks are from our partner, Served Manila.

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about adobo Talks POV
As the business of creativity rises in the center of discussion, adobo magazine takes on the lead of the narrative. Built on the foundation of adobo’s 14 years as the undisputed word on creativity, this series of episodes is curated to provoke debate about the major business issues of the day.
#adoboMagazine #TheWordOnCreativity #TheBusinessOfCreativity

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