Adrian Easdown

Adrian Easdown

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Adrian Easdown episodes

  • 107. Revisiting: Achieving Results by Taking Time Out, Operating a Successful Family Business & Industry Shaping Technology (Ep. 71)

    Josh Carnavas is the Managing Director of Brisbane Camperland, a successful family business that has risen above many hardships within a tough industry, especially early on in its development.

    In this week’s episode, Adrian and Josh chat about the importance of taking time away from a business, in order to make good business decisions. They discuss the advantages and pitfalls of working with family.  The pair also discuss the ever-important topic of emerging technology, in particular tech destined to reshape the caravanning industry. 

    Over the next few Mondays, join Adrian Easdown as revisits episodes that highlight important information gathered from inspirational leaders. The episodes have been selected in hope of helping business owners navigate the uncertain times we are facing.

    Also, in this episode Josh and Adrian discuss: 
    • The Whirlpool Analogy
    • Methods to help staff embrace change
    • The share economy from a trade perspective
    • Being wary of trying to cater to all market segments
    • The role augmented reality will play in caravan sales
    • Important actions to take before joining the family business
    •  

      Links 

      Brisbane Camperland 

      50 min
    • 106. Revisiting: Point of Difference, Building Mutually Beneficial Partnerships & Handling Customer Complaints Effectively (Ep.69)

      Karl Heyman is the CEO of Family Parks Australia & New Zealand, a network of pet friendly holiday parks that celebrate having a point of difference. Before moving to Australia, Karl worked for the Caravan Club in the UK. The Caravan Club (now the Caravan and Motor Home Club) is a 107-year-old club with traditional values, turning over 100 million pounds a year, boasting over 400 thousand members across approximately 250-270 parks in England, Scotland, Wales and Republic of Ireland.

      In this week’s episode of ‘That Bad Review’ podcast series, we revisit Adrian and Karl’s chat about the need for parks to have a point of difference. Also highlighted in this episode is the benefits of partnerships, as well as the damage that can be done if service providers don’t handle customer complaints effectively.  

      Over the next few weeks, join Adrian Easdown as revisits episodes that highlight important information gathered from inspirational leaders. The episodes have been selected in hope of helping business owners navigate the uncertain times we are facing across the globe.

      In this episode Adrian and Karl also discuss: 
      • The importance of travel to a younger generation
      • Ensuring you give back to the planet when travelling
      • How to set yourself up for life by getting the basics right
      • Karl’s love of craft beer and the rapidly growing industry in Australia
      • The sheer size and benefits to members of the Caravan Club in the UK
      • Similarities and disparities between the Caravan Park Industry in Australia and the UK
      • The importance of asking questions, making people laugh and volunteering your time
      •  Links 

        Karl Heyman’s LinkedIn Profile 

        Email Karl at [email protected]  

        Family Parks Website  

        The Caravan and Motorhome Club UK  

        Sunshine Glamping Parks website  

        39 min
      • 105. Revisiting: Embracing Technology, Using Feedback to Implement Change & Recognising Challenges (Ep.52)

        Peter Buttigieg is the CEO and Founder of RMS, a global Cloud Software Company that specialises in software solutions. With 35+ years’ experience, Peter has witnessed the rapid transition into the digital age and countless technological changes. Throughout his career, Peter’s main role has been introducing such advancements to the public and encouraging involvement.

        Business owners across the globe are searching for new and innovative ways to adapt to rapid periods of change. There are new exciting technological changes on the horizon within every industry, especially within the hospitality industry. From customer check-in kiosks to revolutionary data input systems, we’re heading full pelt into the 21st Century. Business owners within the hospitality industry are embracing technology and understanding the importance of having an online presence.

        In this week’s episode of ‘That Bad Review’ podcast series, Peter and Adrian dive into the trials and tribulations of being at the forefront of a tech revolution. They discuss the challenges hospitality is facing when it comes to technology, how technology is simplifying how we do business, and what we as an industry can do to stay ahead of the curve.

        Over the next few Mondays, join Adrian Easdown as revisits episodes that highlight important information gathered from inspirational leaders. The episodes have been selected in hope of helping business owners navigate the uncertain times we are all facing.

        Adrian and Peter also discuss:
        • How Peter got into the software engineering space
        • What PCs used to be like, and how they’re more valuable now than ever
        • Educating others on how to adapt to change
        • How the internet revolutionised the world
        • The challenges Peter has faced within the industry
        • Foreseeing the future to avoid catastrophe
        • The new 5G wave and the mobility of technology
        • The unexpected breakdown at RMS
        • Implementing feedback
        • The changing tech expectations of guests
        • Persistence as the key to success
        • Links

          Peter’s LinkedIn Profile

          RMS Website

          39 min
        • 104. Revisiting: Dealing with Industry Disruption, Risk Appetite & Being Your Authentic Self

          While it’s possible to set out the path we would like our lives to take, if there is one thing that is certain, life has a tendency to throw out curve-balls when we least expect it. This has been highlighted for every person, in almost every country across the world. We have been served a curve-ball of unprecedented proportions, one that is impacting us on a global scale.  We are facing an industry disruption unlike anything we have witnessed in our lifetimes. 

          On this week’s episode of the ‘That Bad Review’ podcast series, we revisit Adrian’s chat with Steven Wright, the CEO of BIG4 Holiday Parks, focused on dealing with industry disruption.  Steven shares his views around the best way to tackle unexpected situations, urging listeners to consider possible scenarios the circumstances present. Being adaptable and flexible during such times, Steven explains, will often open up a world of possibilities.  

          Over the next few Mondays, join Adrian Easdown as revisits episodes that highlight important information gathered from inspirational leaders. The episodes have been selected in hope of helping business owners navigate the uncertain times we are all facing.

          In this episode, Steven and Adrian also discuss: 
          • Steven’s extensive career and his high-profile roles in organisations such as the Richmond Football Club, The Grand Prix, the Brisbane Lions Football Club, Tourism & Events Queensland and one of his most enjoyable roles as a stay at home Dad.
          • The effects of population density and changing demographics
          • The need for competitors to work together for the benefit of the industry
          • Building consumer confidence
          • The marketing benefits of mutually beneficial partnerships
          • Review Pro and Global Review Index (GRI) scores
          • Dynamic pricing and revenue management
          • Data collection and offering tailor made experiences
          •  

            Links

            Steven Wrights LinkedIn Profile 

            Big 4 Holiday Parks 

            Review Pro & GRI scores  

             

             

            47 min
          • 103. Graeme Haycraft & Jeremy Wilshire on Mental Health Support, Keeping Community Spirit High & Access to Recovery Resources

            This week on the ‘That Bad Review’ podcast series, we present the third episode in the Southern NSW, Visitor Economy Bushfire Recovery Summit podcast series. Episode three begins with a conversation between Adrian and Graeme Haycraft.  Graeme was instrumental in the tourism recovery efforts on behalf of the Murrindindi and Mitchell Shire Councils, after the Black Saturday Fires of 2009. Graeme shares some great advice, based on his own experience in crisis management and disaster recovery processes.

            In the second half of the podcast, Adrian chats with Jeremy Wilshire, the Major Events Manager for Destination Wollongong. Jeremy was the MC at the Bushfire Recovery Summit. Throughout the event, Jeremy encouraged attendees to contribute their ideas to an action wall. At the end of the event, the ideas were collated into topics and discussed. These ideas formed the basis of feedback from the summit, which was provided to the appropriate government organisations. Jeremy and Adrian discuss some of this feedback on the podcast episode.

            Each Monday, join Adrian Easdown as he has enlightening chats with leaders within the accommodation, tourism & hospitality industries around the globe, on the first podcast of its kind in the southern hemisphere.

            If you own, manage or work in the tourism and hospitality industry, or own a retail business, especially if you have been affected by any kind of natural disaster or catastrophic event, this is one podcast you won’t want to miss.

            Links to resources and additional information
            • RENSW website – A central platform that hosts a range of bushfire recovery resources distributed by local, state and national organisations. The information collated on this website is available to assist in locally-led recovery processes. Visit the website for information and resources on available support, promotional campaigns and more.
            • Graeme Haycraft LinkedIn Profile
            • Jeremy Wilshire LinkedIn Profile
            • Adrian Easdown LinkedIn Profile
            • ‘Now’s the time to Love NSW’ Marketing Campaign
            • ‘Holiday Here This Year’ Marketing Campaign
            • Destination NSW Tourism Recovery Package
            • Destination NSW
            • Presentations and information from the Bushfire Recovery Summit
            • Black Saturday Fires of 2009 – Marysville & King Lake Regions
            • Destination Southern NSW
            • Destination Sydney Surrounds South
            • READ more about the podcast interview via this link

              38 min
            • 102. Richard Beere on Target Markets and Best Fit Products, Building Resilience Through Diversity & The Holistic Circle Driving Consumerism

              Richard Beere is the Managing Director ofFastrak Asian Solutions and the Chair of Destination Southern New South Wales. With over 40 years’ experience working in the Tourism Industry, Richard possess a wealth of knowledge. Adrian was keen to chat with Richard, and hear what advice he has for industry stakeholders. Richard’s insights are even more valuable at this period in time, as we navigate through uncharted waters, not only within the tourism industry, but throughout every industry across the world.

              In this week’s episode of the ‘That Bad Review’ podcast series, Richard provides some great advice to business owners, on how to ensure products are the best fit for target markets. Adrian and Richard discuss the difference between marketing to domestic travellers’ verses visitors from overseas. Richard explains the need to diversify offerings, and how doing so helps to build resilience. They have a great chat about the holistic circle, and what is driving consumerism within the industry.

              Each Monday, join Adrian Easdown as he has enlightening chats with leaders within the accommodation, tourism & hospitality industries around the globe, on the first podcast of its kind in the southern hemisphere.

              If you own, manage or work within the accommodation, tourism & hospitality industries or any kind of service-based business, this is one podcast you won’t want to miss.

              Additional topics discussed on this week’s episode:
              • Highlights from Richard’s career in tourism
              • Destination Southern NSW’s role within the industry
              • Marketing to the domestic and international traveller
              • Recognising but not judging difference
              • Unique Selling Propositions
              • Accessing data to help identify opportunities within markets
              • The value of inhouse target market research vs general statistics
              • Evaluating business constraints
              • Limiting business potential
              • Making changes to capitalise on existing markets
              • Technology’s role in reducing costs for tourism operators
              • Bragging rights and conversational currency
              • Voluntourism – the feel-good tourism experience
              • Building back better after crisis
              • Defining success and following passions
              •  

                Episode Links

                Richard Beere’s LinkedIn profile

                Email Richard via [email protected]

                Fastrak Asian Solutions website

                Destination Southern NSW website

                 

                READ more about the podcast episode featuring Richard Beere

                0 min
              • 101. Communication is Key, Recovery Tips for Operators & Consistent Messaging

                This week on the ‘That Bad Review’ we present the second episode in the Southern NSW, Visitor Economy Bushfire Recovery Summit podcast series.

                Episode two begins with a conversation between Adrian and Shannan Perry-Hall. Shannon is the Recovery Action Team Lead – Economic & Tourism, and the Acting Tourism Manager at Shoalhaven City Council. Shannon and Adrian have a great conversation around communication. They discuss how effective and open, two-way communication is vital in times of crisis. Shannon also shares some important recovery tips for operators and the best way to keep up to date with all the information that is being shared.

                The second half of the episode introduces three industry leaders from the south coast, Daniel Murphy, the Manager for Economic Development at Bega Valley Shire Council, Tim Booth, the Manager for Tourism & Events at Eurobodalla Shire Council  and Anthony Osborne, the Managing Director of Destination Agency. The men share their views around what support is needed in the affected areas and how businesses can take a proactive approach to ensure the quickest recovery period possible. The group also reiterate the importance of consistent messaging and open communication.

                Each Monday, join Adrian Easdown as he has enlightening chats with leaders within the accommodation, tourism & hospitality industries around the globe, on the first podcast of its kind in the southern hemisphere.

                If you own, manage or work in the tourism and hospitality industry, or own a retail business, especially if you have been affected by any kind of natural disaster or catastrophic event, this is one podcast you won’t want to miss.

                Links to resources and additional recovery information
                • RENSW – A central platform that hosts a range of bushfire recovery resources and communication distributed by local, state and national organisations. The information collated on this website is available to assist in locally-led recovery processes. Visit the website for information and resources on available support, promotional campaigns and more.
                • Shannan Perry-Hall LinkedIn Profile
                • Tim Booth LinkedIn Profile
                • Daniel Murphy LinkedIn Profile
                • Anthony Osborne LinkedIn Profile
                • Adrian Easdown LinkedIn Profile
                • Australian Tourism Data Warehouse (ATDW)
                • Destination NSW Tourism Recovery Package 
                • Presentations and information from the Bushfire Recovery Summit
                • Destination NSW
                • ‘Now’s the time to Love NSW’ Marketing Campaign
                • ‘Holiday Here This Year’ Marketing Campaign
                • Destination Southern NSW
                • Destination Sydney Surrounds South
                • Sign up for Shoalhaven’s Tourism Industry Newsletter – [email protected]
                • Read the more about the topics discussed in the episode via this link 

                  27 min
                • 100. Frankie J Holden on: Falling in Love with the Caravan and Camping Industry, Connecting with Nature & The Future of Holiday Parks

                  To celebrate the 100th episode of ‘That Bad Review’ podcast series, Adrian chats with Australian actor, musician, long-standing TV host and more recently holiday park owner, Frankie J Holden. Frankie shares his experience around falling in love with the caravan and camping industry, while hosting the TV series ‘What’s Up Downunder’.

                  “We would travel all over Australia and visit wonderful places, and go and stay in some wonderful parks”, Holden explains.

                  Before hosting the show, Frankie explains, that his exposure to the Caravan and Camping Industry was limited. However, his passion grew and eventually led to his co-ownership of Tathra Beachside Holiday Park. On first impression, Frankie thought many park owners were a bit rough around the edges. In time, Frankie came to realise how intelligent and business savvy people managing holiday parks are. Acknowledging it to be a very challenging yet extremely rewarding profession.

                  Also, on this week’s special 100th episode, Frankie and Adrian chat about the role the caravan and camping industry plays in reconnecting people, with each other as well as with nature. They discuss the future of holiday parks and how they are becoming more like resorts. Frankie explains how many parks now offer the basics right through to luxury options, catering to an extensive range of customer needs and wants.

                  “It was great to chat with Frankie for the podcasts 100th episode,” explains Adrian. “He has a lot of life experience, which results in bucket loads of great advice to share with others.”

                  Other topics discussed with Frankie on the 100th episode:
                  • What’s on offer at Frankie’s holiday park – Tathra Beachside
                  • Maintaining a work-life balance
                  • Mum & Dad park owners vs corporate entities
                  • Having a point of difference
                  • Not sweating the small stuff
                  • Episode links

                    Frankie J Holden LinkedIn Profile

                    Tathra Beachside Website

                    Email Tathra Beachside – [email protected]

                    Country to the Coast Music Festival – 22nd to 27th April 2020

                    What’s Up Downunder – TV Series

                    More information on the special 100th episode featuring Frankie J Holden via this link 

                    33 min
                  • 99. Visitor Economy Bushfire Recovery Summit: Locally-Led Recovery, Reactivating Local Economies & Building Better Futures

                    In February 2020, a Visitor Economy Bushfire Recovery Summit, was held on the South Coast of NSW, in the wake of a prolonged and devastating bushfire period. The event focused on sharing strategies to support communities through a locally-led recovery process. The event also provided a platform for attendees to communicate the needs of local and regional business owners.

                    Adrian was commissioned to capture key messages from the bushfire recovery summit. The content was produced into podcast episodes, highlighting actions business owners can take to stay informed, find support and rebuild.

                    Episode one of the podcast series begins with an interview with event host  Sean Haylan, the General Manager of DSNSW. Sean explains the role of Destination Networks during crisis periods, and why locally-led recovery processes are key in rebuilding communities. Adrian and Sean talk about the readiness of local areas to welcome visitors, and how to reactive local economies.

                    Adrian also catches up with Steve Rosa, the Group Manager for Tourism & Economic Development at Destination Southern Highlands. Steve’s local government area was hit by two major fire fronts, severely impacting the region. Steve shares some great local initiatives that have been instrumental in the region’s recovery to date. He explains how local businesses in his community have worked together to put the Southern Highlands back on the tourist map.

                    Make sure you tune into the podcast episode to hear some really useful, practical advice for business owners, designed to assist during locally-led recovery periods.

                    Also discussed in this bushfire recovery summit episode:
                    • Different levels of assistance available
                    • Authentic communication and messaging
                    • Managing visitor expectations
                    • Tourism & Hospitality Industry as a major economic driver
                    • Taking advantage of promotional campaigns
                    • Proactive approaches to bushfire recovery efforts
                    • Read the full new article via this link

                      Links to resources and additional information

                      RENSW – A central platform that hosts a range of bushfire recovery resources distributed by local, state and national organisations. The information collated on this website is available to assist in locally-led recovery processes. Visit the website for information and resources on available support, promotional campaigns and more.

                      Destination Southern NSW

                      Sean Haylan LinkedIn Profile

                      Destination Sydney Surrounds South

                      Steve Rosa LinkedIn Profile

                      Destination Southern Highlands

                      Destination NSW Tourism Recovery Package

                      Presentations and information from the Bushfire Recovery Summit

                      Black Saturday Fires of 2009 – Marysville & King Lake Regions

                      Contact Adrian to discuss a Podcast Media Partnership for your next event

                      26 min
                    • 98. Neil James on Advantages of Workplace Learning, Industry Shaping Events & the Pitfalls of Responding to Reviews

                      Neil James is the Vice President of Global Customer Success at ReviewPro. ReviewPro offers accommodation providers with integrated tools and processes to increase guest satisfaction and revenue.

                      On this week’s episode of ‘That Bad Review’, podcast series, Adrian and Neil discuss issues around responding to online reviews. They chat about the unpredictability of industry altering events, and how adaptability is key in crisis situations. Neil shares information around his extensive background in the Hospitality Industry and how he is grateful for the hands-on learning opportunities, that kickstarted his successful career.

                      Each Monday, join Adrian Easdown as he has enlightening chats with leaders within the accommodation, tourism & hospitality industries around the globe, on the first podcast of its kind in the southern hemisphere.

                      If you own, manage or work in the accommodation or any business that provides a service to customers, this is one podcast you won’t want to miss.

                      Also, in the episode, Adrian and Neil discuss:
                      • Neil’s experience in the Hospitality Industry and what he has learnt along the way
                      • Hard working house-keeping teams
                      • Adaptability and comradery in times of crisis
                      • Managing online reputations effectively
                      • The importance of in-stay surveys
                      • The benefits of making mistakes
                      • Seeking out enriching experiences
                      • Using technology to improve services, not replace services
                      • Neil James LinkedIn profile

                        Email Neil – [email protected]

                        ReviewPro website

                        Read more about Neil and Adrian’s chat via the full news article

                         

                        40 min