In this episode of Agent Odyssey, Matt Wyman sits down with Adrien Schmidt, founder of Rozz, to explore the emerging world of Generative Engine Optimization (GEO) and how companies can influence how AI assistants like ChatGPT, Claude, and Perplexity understand and reference their products. Adrien shares insights from Rozz’s real-world experiments tracking AI crawlers, citation bots, and agent behavior, revealing what actually works when creating content for AI consumption. The conversation dives into the future of agent-first web experiences, personalized interfaces generated on demand, and the new skills organizations will need as AI becomes the primary intermediary between users and information.