What if your brand isn’t your logo — but the feeling people have when they think of you?
In this bold, heartfelt conversation, Adrienne Barker sits down with Rich Kozak, founder of Rich Brands and Impact Driven Publishing, to uncover what most entrepreneurs miss about branding — and how clarity becomes the foundation for both business longevity and legacy. Rich shares insights from his 49-year career helping individuals and companies “language” their brand so it speaks authentically to the hearts of those they serve. From defining your umbrella brand to avoiding the six consequences of unclear branding, this episode is a masterclass in purpose-driven impact.
Adrienne opens up about her own multi-passion journey — from etiquette to podcasting — and puts herself in the “branding hot seat” to explore how passion, energy, and clarity can finally align under one cohesive vision.
Key Takeaways
→ Your brand is not your logo or slogan — it’s a perception in the minds of those you want to impact.
The six consequences of unclear branding: confusion, misinformation, wasted marketing, lost credit, competitors pulling ahead, and lost time.
→ How to create an umbrella brand that connects every part of your business with authenticity.
→ Why branding is God’s work — when you align your gifts with the impact you’re meant to make.
→ The difference between “branding” and “marketing” — and why clarity must come first.
→ How defining and languaging your brand can transform your fulfillment, focus, and results.
💡 Join Rich Kozak’s next Branding You With Impact half-day experience at https://brandingyouwithimpact.com
🌐 Connect and explore more at https://richbrands.org
🎧 Subscribe to Adrienne Barker Speaks: No Prep Needed for more Brave, Bold & Brilliant conversations with the world’s most purpose-driven leaders.
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