In this episode, I sit down with Katarina Dahlin, SEO consultant and speaker, to talk about the real journey behind building a personal brand in SEO.Katarina shares how she started posting on LinkedIn, how personal branding led to speaking opportunities, job opportunities, friendships, and visibility in the SEO industry, but also how much fear, pressure, and self-doubt came with it.We talk about public speaking, saying yes before you feel ready, embarrassing yourself, learning from failure, and why the biggest opportunities often come when you are scared.Katarina also shares practical thoughts on AI search, brand visibility, and why businesses need to be mentioned beyond their own websites if they want to show up in AI results.This episode is for SEO consultants, freelancers, and marketers who want to build their brand, get visible, speak at events, and stop waiting until they feel “ready.”

If you're an SEO freelancer struggling to land high-paying clients, you're probably making these mistakes, just like 99% of others.In this episode, I break down the 5 biggest mistakes SEO freelancers make that keep them stuck with low-paying clients and inconsistent income. These insights come from real experience working with SEO freelancers over the past 3 years. You’ll learn:Why NOT choosing a niche is killing your growthHow your LinkedIn profile might be repelling premium clientsThe biggest mistake in SEO content that costs you moneyWhy your sales calls aren’t convertingHow to position yourself as an authority (without feeling fake)If you want to attract €2K+ clients, improve your positioning, and finally get taken seriously, welcome.

Are you trying to get SEO clients on the side, but you’re scared your manager, boss, or coworkers will see you posting on LinkedIn?In this episode, I’m talking about one of the biggest mindset blocks SEOs face when building a personal brand while working full-time: the fear of being seen.Before looking for “solutions,” you first need to make one key decision: will you allow fear of your manager’s reaction to stop your future goals, or will you start building your expertise anyway?I’ll share how to post on LinkedIn without directly saying “clients, come to me,” how to position yourself as an SEO expert, and why your fear may be more about old patterns and projections than the actual risk of posting online.

SEO freelancers often say they want more leads, better clients, and consistent sales calls but the real problem is usually not SEO knowledge.It is consistency, positioning, and the fear of putting yourself out there.In this episode, I talk about how SEO freelancers can create a consistent source of leads through LinkedIn without cold outreach. I share why building your personal brand matters more than ever, especially in the AI SEO world, and why you do not need hundreds of clients to build a profitable freelance business.

If you’re struggling to land high-paying SEO clients… it’s NOT your skills.It’s your mindset, focus, and decision-making.In this video, I break down the real reason SEO freelancers fail to close premium clients, and it has nothing to do with technical SEO.You’ll learn the exact mindset shifts and skills you need to:Attract high-paying SEO clientsBuild authority and confidenceStop wasting time on low-value tasksSet boundaries like a premium consultantMake faster decisions and scale your businessMost freelancers stay stuck because they focus on the wrong things, more courses, more tactics, more “busy work.” But premium clients don’t pay for that.

If you're an SEO freelancer or agency owner stuck working in your business instead of growing it… this episode will hit hard.In this conversation, Mads Singers breaks down why being “smart” isn’t enough, and how poor delegation is silently limiting your income, growth, and freedom.We dive into:Why doing everything yourself is killing your agencyThe mindset shift from SEO expert → CEOThe real reason your team isn’t growingHow delegation actually increases revenue (even if you lose clients short-term)The DISC framework for understanding your team and hiring better

If you're an SEO freelancer struggling to land high-paying clients, you're probably making these mistakes, just like 99% of others.In this episode, I break down the 5 biggest mistakes SEO freelancers make that keep them stuck with low-paying clients and inconsistent income. These insights come from real experience working with SEO freelancers over the past 3 years. You’ll learn:Why NOT choosing a niche is killing your growthHow your LinkedIn profile might be repelling premium clientsThe biggest mistake in SEO content that costs you moneyWhy your sales calls aren’t convertingHow to position yourself as an authority (without feeling fake)If you want to attract €2K+ clients, improve your positioning, and finally get taken seriously, welcome.

Aneta Samkoff and Adrijana Vujadin share real insights from top SEO speakers and conference organizers on how to get accepted, even if you’re a complete beginner.We break down:How to pitch your first conference talk.The exact structure that gets proposals accepted.Mistakes that instantly get your pitch rejected.Real examples from successful SEO speakersWhether you're an introvert, beginner, or someone struggling with confidence, this episode gives you a clear path to your first stage.

If you're an SEO freelancer struggling to land high-paying clients, this video will completely change how you approach sales calls.In this episode, I break down my exact SEO sales call framework that helps me close $2,000+ SEO audits and ongoing clients, without being pushy or “salesy.”You’ll learn:How to structure a 45-minute SEO sales callThe mindset shift that makes clients WANT to work with youThe exact questions to ask to uncover real client pain pointsHow to position your SEO audit as a premium serviceWhy most SEO freelancers fail to convert (and how to fix it)This is not about selling harder, it’s about building real connections, qualifying clients, and closing only the right ones.

In this episode, I’m joined by Georgia Tan, an international SEO speaker and co-founder of Switchkey Digital, to talk about how to start public speaking in SEO, build confidence, and actually get on stage.If you’ve ever thought:- I’m not good enough to speak.- What if I mess up on stage?- What if no one cares about my topic?This episode is for you.We break down the REAL journey behind becoming a speaker, from fear and rejection to confidence, networking, and building a personal brand in SEO. You’ll learn:How to pitch your first SEO conference talkHow to overcome fear & imposter syndromePractical tips to feel confident on stageHow public speaking can transform your career