This episode of Ads Talk Podcast features Dr. Robert Cialdini, the author of bestsellers “Influence” and “Pre-Suasion” and globally-acclaimed foundational expert in the science of influence and how to apply it ethically in business. In this episode, we’ll discuss all things influence, persuasion, effective communication, and the power of voice.

The 5th episode of Ads Talk Podcast with Anna-Lena Mikoteit, Product Strategy Lead at Octave!

Some of the topics we'll be discussing:

- How digital audio has evolved over the recent years and what does it mean for advertisers

- How voice-enabled ads help to build data-driven campaigns and measure them in a way that befits consumer behaviour

- How brands can use podcast advertising effectively

- How the latest technology trends are being incorporated into digital audio and marketing strategy

- How brands can leverage voice trends.

Meet Claire Fanning, VP, Ad Innovation at SXM Media, leading music, podcast discovery and an industry-leading digital audio advertising platform.

This episode will provide you with invaluable first-hand insights into how voice-enabled ads help to drive engagement rates, enhance audio branding, learn more about your customers' preferences and deliver relevant content. In addition, we'll be discussing what makes a perfect voice ad campaign and how to optimize it based on multiple surveys conducted by SXM Media and Pandora.

It is our third episode of Ads Talk Podcast, and our next guests are Nick MacShane, Founding Partner at Progress Ventures, and Paul Kigawa, Venture Investor at Norwest Venture Partners. We will discuss what opportunities this cutting-edge technology provides, in particular in digital marketing. What’s more, our guests will share their thoughts on why voice tech is worth investing in and how they see the future of this technology developing.

This is our second episode of Ads Talk Podcast featuring Giles Martin, EVP, Client Strategy & Media Operations at Oxford Road. In this no-nonsense conversation with Giles Martin, we’ll be talking at the cutting edge of marketing where Giles weaves together marketing science, analytics, behavioural economics and human science to help brands grow from great beginnings to household names. In particular we’ll be discussing all things podcast and voice and looking at where marketing should be aiming to benefit from emergent technology trends.

Instreamatic and David Roth, CEO of The Store and the WPP Global Retail Practice and Chairman, BAV Group, in a live conversation about how Voice AI in Marketing changes everything. Get insights into how Voice AI is transforming marketing, discover best practices on how to engage with customers and better understand their needs, find solutions to significantly improve user experience and engagement.