Fat Stacks Blog - a Podcast About Blogging and Email Newsletters

AdSense (Display Ads) vs. Affiliate Marketing - What's Best for Monetization?


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Sponsored by Ezoic.

Show Notes:

When I started niche sites online...

  • I listened to the wrong advice
  • Many bloggers (in the “how to blog” space) said “AdSense is NOT worth it.
  • I failed to realize there’s a huge difference between “B2B” and “B2C” sites.
  • Fortunately, I eventually saw the light.


My Results from Niche Sites for March 2020

Ads

  • $36,680
  • 81%


Affiliate Marketing

  • $8,868
  • 19%

Note: Does not include    Fat Stacks revenue

Ads vs. Affiliate Marketing

Overall, I prefer display ads over affiliate marketing.  However, each have their pros and cons.

Exceptions
=> B2B sites (ex. Fatstacksblog.com)
=> Lead gen sites
=> Cost per action sites: ex. Credit card promotions
=> Others?

Can you do both?
=> Yes, both is a very a good monetization strategy.
=> I do both on most sites.
=> I focus on display ads, but when appropriate, include affiliate links.
=> Long term: build up domain authority to make ranking buyer intent easier.



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Fat Stacks Blog - a Podcast About Blogging and Email NewslettersBy Jon D.

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