I've been a full-time online publisher and content creator since 2012. Along the way, I've had to take some sizeable risks to both survive financially and grow my business.  

This video sets out 6 of those risks I took along the way that ultimately paid off.  

FYI, not all risks I took paid off. I'll go through the failures in another video.

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PROMPT: "As you know my site is X. I publish content about A, B and C. Topic C is not doing so great.  I want to stay in the same vertical but need to publish content that is both engaging and will earn really high ad RPMs? Please list out ten options" (at 2:23 in podcast).

Optional addition to prompt: Give three specific article/post/video title examples for each.

Yes, this is ridiculously simple but it really opened my eyes. Hope it does the same for you.

The podcast also walks you through the entire process, from the initial prototype, rigorous testing, countless prototypes, and intense workflow optimization, to scaling a profitable new content category that continues to thrive today. Plus, learn how I've replicated this success again and again, including a recent launch that generated millions of views and thousands of dollars in just weeks.

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Can you actually make $100K a month from a single online platform? The answer might surprise you. In this video, I break down the secrets behind massive online earnings, exploring exactly what it takes to turn your favorite social platform into a lucrative powerhouse. 

Whether you're an introvert, extrovert, writer, designer, or speaker—there's a path for you. But one crucial detail determines your success or failure. Watch to discover what it is.

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Fact is right now offers one of the best opportunities online whether you publish a website or not. I explain why and what it is.  Hint - involves vibe coding.

This is also an update on getting email clicks, niche site content strategy generally and how to create the best website possible for your readers.

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It's been a tad over a year since I switched from old-school SEO publishing to email newsletter focus. This podcast is an update including some blunders and how I resolved them.

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I read a tweet this week saying B2C is a waste of time. While there are arguments that support that I disagree. This podcast explains why I disagree and that I believe there's good opportunity with B2C.

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Joe, Mike and Jon discuss the how and why of the Leapfrog Rank n' Rent online business model which is essentially building and renting sites out for local businesses helping those local businesses get new clients or customers.

=> Learn more about Leapfrog Rank n' Rent here.

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Are you thinking of launching an email newsletter?  If so, find out how to test quickly and inexpensively whether it'll work in the long run.

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I go through a list of website features you should consider incorporating for a better niche site.

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In this episode, I set out exactly how I would get my site to the magical 50K monthly visitors for Mediavine ads from scratch as a sprint... as fast as possible.

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