Fat Stacks Blog - a Podcast About Blogging and Email Newsletters

This episode steps you through the 21 considerations for producing good niche website and blog content.  Based on years of experience and recent Google algo changes.

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I get a lot done fast when I work.  It's a result of being very efficient.  Here are my top 21 techniques fo getting more content published faster across my portfolio of websites.

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I've ordered clusters, which are multiple articles within the same topic, only to end up with this big problem.  It was my fault. I'm glad I spotted it.  I figured out a fix and now it's not a problem.  It's a widespread issue so watch out for it.

Resources mentioned:

• Passion Posts
• WriterAccess

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What are the 8 purposes of content on a niche website?  This episode goes through these 8 purposes that you need to know about and keep in mind for every piece of content you published because a website's whole is far greater than the sum of its parts.

Tools mentioned:

• Fat Stacks Bundle
• Niche Website Builders (Skyscraper link building)
• Converkit Email Software
• Convertbox Email Software

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This episode steps you through exactly how I figure out how many words to order from writers or how long content needs to be to stand a good chance of ranking #1 in Google.  It's more art than science but we can take some of the guesswork out of it.

Tools mentioned:
MarketMuse:  https://fatstacksblog.com/go/marketmuse/
SurferSEO: https://fatstacksblog.com/go/surferseo/
WriterAccess:  https://fatstacksblog.com/go/writer-access/
My free course: https://fatstacksblog.com/

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Every day I'm faced with decisions.  I've learned over the years, often there is no right way to go about things.  The important thing to do is to make the decision and do something.  You can always go back and fix stuff.   I also delve into bird's eye view SEO logic, home pages and content production.

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Learn about my two methods for improving content.  There's the "Quick n' Dirty" Hands Off method and the "Full Workup - Swingin' for the Fences" method.

Show Notes:

1. Quick n’ dirty “hands off” method

Identify new sections/subheadings and sub-topics to add

Outsource the write-ups

Add as chunks to existing.

Listicles: New list or add to list. Keep old list at bottom.

2. The full workup - swingin’ for the fences

Better intro - answer the main question right away (I’ve been doing this in a roundabout way for years)

Rewrite clumsy writing

• Dog beds are… Dog beds should… Dog beds…

New/better images

Full keyword analysis and injection

• Insert more long tails in content and as sections

Update any dates in the content/titles

Convert to Gutenberg and add more styling

Improve any Conversion Rate Optimization opportunities

Consider removing sidebar

Content enhancer opportunities:

• Facts/data/statistics (don’t forget tables and charts)
• Quotes - get quotes from industry experts in videos or articles (reference the links)
• jokes
• Anecdotes/stories/examples

FAQ section (don’t forget schema markup)

Improve interlinking

Improve referencing

Pagespeed analysis:  If low page speed scores - remove embeds, compress images, remove scripts (quizzes, maps, videos, etc.)

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This episode explains why your goal as a content publisher or blogger should be "get to boring."  I explain what that means, how to get there and how to leverage a boring business.

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I love shoulder niches. I tack them on like crazy to grow authority, traffic and revenue. Learn why and how I do it.

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This episode analyzes the pros and cons of getting content for your niche site with writers directly (in-house) vs. using a writing agency vs. using a writing service.  And yes, I explain the differences of all three as well.

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