ADSN

This week's guests: Jenna Menking & Erin KempThe founders of Crosswalk, explain why Ariana Grande is both a musical and marketing genius, the problems with traditional market research, and how selling their first business to IPG led to their next startup idea.

You can find Jenna Menking & Erin Kemp Website: https://www.crosswalknyc.com/

This week's guest: Jon Morgenstern

Jon Morgenstern is the EVP, Head of Investment at VaynerMedia, the global creative and media agency founded by Gary Vaynerchuk. In his role, Jon oversees the media buying practice globally and works with some of the world’s biggest brands. Jon joined VaynerMedia in 2015 after four years at SocialCode, one of Facebook’s earliest Marketing Partners. Jon is also a strategic advisor for Vayner3 and VeeFriends and is a marketing and digital media thought leader. 

You can find Jon on Twitter @_jonnymo_ and LinkedIn

This week's guest: Kenan Saleh

Kenan Saleh is the General Manager at Lyft Media where he leads the team focused on building Lyft’s transportation advertising products. Kenan joined Lyft in 2019 through the acquisition of Halo, a transportation ad network, which he co-founded while still in college. Since joining the company he’s grown the advertising business from $0 to more than $10M in revenue. In addition to Lyft, Kenan was named to the Forbes 30 under 30 and is an active investor and advisor. 

You can find Kenan on Twitter @kenanhsaleh and LinkedIn

Like and Subscribe to the podcast!

Visit us at www.withmarket.com

Follow us on Twitter @withmarkethq, @JamesBorow, and @ddruger

 

Links to articles and topics discussed:

Zuckerberg talks about his AI vision with Lex Friedman: https://www.vice.com/en/article/jg55j7/zuckerbergs-vision-for-ai-a-bot-that-makes-ads-and-helps-you-say-happy-birthday-to-your-friends

Mob rule; Reddit goes dark: https://techcrunch.com/2023/06/14/hundreds-of-subreddits-plan-to-go-dark-indefinitely-after-reddit-ceos-internal-memo/

EU regulates AI: https://www.nytimes.com/2023/06/14/technology/europe-ai-regulation.html

EU calls for a Google ads breakup: https://www.bloomberg.com/news/articles/2023-06-14/google-hit-with-eu-charge-sheet-over-ad-tech-dominance#xj4y7vzkg

Montana holds strong on their TikTok ban: https://www.foxnews.com/media/montana-attorney-general-stands-tiktok-ban-despite-lawsuits-spying-tool-chinese-communist-party

Like and Subscribe to the podcast!

Visit us at www.withmarket.com

Follow us on Twitter @withmarkethq, @JamesBorow, and @ddruger

 

Links to articles and topics discussed:

Apple breaks advertising with more privacy announcements from WWDC

Link tracking protection: https://9to5mac.com/2023/06/08/ios-17-link-tracking-protection/

Privacy manifest: https://developer.apple.com/news/?id=av1nevon

Twitch announces then backtracks plans for a revenue change for its creators: https://techcrunch.com/2023/06/07/twitch-backtracks-on-changes-to-branded-content-rules-after-streamer-backlash/

The Trade Desk becoming the new walled garden? https://www.adexchanger.com/online-advertising/the-trade-desks-kokai-upgrade-takes-inspiration-from-the-walled-gardens-it-reviles/

Reddit upsets its community of developers and puts some out of business: https://arstechnica.com/gadgets/2023/06/reddit-insists-on-being-fairly-paid-amid-api-price-protest-plans-layoffs

This week's guest: Emad Hasan

Emad Hasan is one of the most respected thinkers when it comes to AI and marketing. He is the founder of the AI Whiteboard newsletter and the Co-founder of Retina AI. Retina AI was one of the first companies to use Machine Learning to do predictive customer lifetime value (CLV), working with customers including Nestle, Capital One, Madison Reed, Backcountry.com, Brickell, and many others. Prior to founding Retina and AI Whiteboard, Emad was the Head of Business Marketing Operations & Analytics at Facebook and has also held roles at PayPal, Booz Allen Hamilton, and Boeing.

 

You can find Emad on Twitter @emadtastic and LinkedIn

Check out Emad’s newsletter AI Whiteboard: https://www.ehasan.com/

 

News Roundup:

Twitter partners with adtech firm Inmobi to test outsources monetization: https://digiday.com/marketing/with-advertising-in-flux-twitter-is-outsourcing-ad-monetization-to-ad-tech/

GoPuff launches its first non-endemic ads: https://www.modernretail.co/marketing/gopuff-adds-non-endemic-advertising-capabilities/

The Trade Desk takes aim at walled gardens with new campaign: https://www.marketing-interactive.com/tech-firm-the-trade-desk-launches-ad-campaign-to-rally-advertisers-to-improve-the-internet

Omnicom’s John Wren speaks openly about AI and its impact: https://www.mediapost.com/publications/article/385746/omnicoms-wren-likens-ai-to-war-discloses-betas.html

Interview with Emad (13:20):

Journey from aerospace to AI Whiteboard? (14:20)

How are business leaders approaching AI for their businesses? (18:48)

Media buying and creative may be getting automated away (21:50)

Is transparency with AI models important or is performance what matters? (25:00)

Prediction for a new search ad model (28:32)

Emad’s experience using AI to take a project from 4-weeks to 90 minutes (30:44)

The role of marketing co-pilots (32:14)

Emad’s top 3 AI trends that get him excited? (37:02)

What AI resources and tools is Emad using? (42:28)

Like and Subscribe to the podcast!

Visit us at www.withmarket.com

Follow us on Twitter @withmarkethq, @JamesBorow, and @ddruger

 

This week's guest: Greg Lieber

Greg is an experienced Business Development, Partnerships, and Product leader with over 15 years of experience in ad tech. Greg, along with James Borow, co-founded SHIFT, one of the earliest and largest ads API partners to Facebook, Twitter, Pinterest, and LinkedIn. Following SHIFT’s acquisition in 2015, Greg joined VaynerMedia where he lead partnerships, was an early employee at VidMob leading partnerships, and most recently was the Global Head of Partnerships at Twitter.

You can find Greg on Twitter @greglieber and LinkedIn

News Roundup:

Google Marketing Live 2023: https://www.googlemarketinglive.com/ 

https://support.google.com/google-ads/answer/13579260

Meta’s Shop mandate poses a challenge for brands: https://www.adweek.com/programmatic/metas-in-app-purchase-push-poses-operational-issues-for-marketers/ 

AI podcast ads that sound like real people: https://techcrunch.com/2023/05/23/spotify-may-use-ai-to-make-host-read-podcast-ads-that-sound-like-real-people/

Interview with Greg:

What’s in store for AI and creative? (11:36)

How does the value of agencies change as a result of AI + creative? (14:40)

New era of partners in the new environment (16:47)

POV from Greg and Daniel leading platform partnerships (20:32)

Companies doing innovative work that brands should know (24:36)

Predicting ad tech in 5 years (26:48)

What macro areas is Greg excited about? (28:34)

Like and Subscribe to the podcast!

Visit us at www.withmarket.com

Follow us on Twitter @withmarkethq, @JamesBorow, and @ddruger

 

Links to articles and topics discussed:

LUMA’s Digital Media Summit: https://www.dmsbyluma.com/dmseast

Google, Meta, and Amazon’s next frontier: AI-generated ads:  https://www.theverge.com/2023/5/18/23728256/google-ai-generate-content-advertisers-palm-2

Google – 100 things we announced at I/O 2023: https://blog.google/technology/developers/google-io-2023-100-announcements/ 

Delta offers free wi-fi: https://www.travelpulse.com/News/Airlines-Airports/Delta-Air-Lines-Rolls-Out-Free-Wi-Fi-on-Domestic-Mainline-Flights 

Telly: https://techcrunch.com/2023/05/16/telly-free-smart-tv-privacy-policy

Best Buy Audience: https://www.bestbuyads.com/audience/ 

Kroger Precision Marketing: https://www.8451.com/solutions/kroger-precision-marketing

Like and Subscribe to the podcast!

Visit us at www.withmarket.com

Follow us on Twitter @withmarkethq, @JamesBorow, and @ddruger

 

This week's guest: Andrew Covato

Andrew has over fifteen years of ad and growth experience at eBay, Google, Meta, Netflix, and most recently led global Measurement and Insights at Snap. During his career, Andrew has been a leader in building first- and third-party measurement systems for ad platforms and has designed media buying and optimization systems that have managed over $1B in annual spend. Andrew also invests, consults, and advises adtech companies and has sat on numerous industry boards & working groups.

You can find Andrew on LinkedIn: https://www.linkedin.com/in/andrewcovato/

What does measurement mean at different companies? (1:23)

The measurement lead up to where we are today (4:56)

Old school measurement vs. New school measurement (7:13)

Who gets to win? (10:25)

This requires changes to how advertisers invest in marketing (13:38)

All marketing is performance marketing (17:34)

What is a data clean room and why do they matter? (21:10)

Moving towards contextual advertising (25:17)

Ending the digital marketing surveillance state (27:29)

What does this mean for advertisers, platforms, and adtech? (30:50)

Predicting ad tech in 5 years (32:44)

Visit us at www.withmarket.com

Follow us on Twitter @withmarkethq, @JamesBorow, and @ddruger

 

Links to articles and topics discussed:

Facebook checkout: https://techcrunch.com/2023/04/27/instagram-facebook-force-checkout-experience-shops-soon/

Snapchat and myAI ads? https://adage.com/article/special-report-newfronts/snaps-my-ai-chatbot-opens-advertisers-search-ad-format/2491951

Amazon + Pinterest partnership: https://techcrunch.com/2023/04/27/pinterest-announces-multi-year-ads-partnership-with-amazon/

Roku + Instacart: https://www.businesswire.com/news/home/20230426005702/en/Roku-and-Instacart-Announce-Partnership-to-Pair-TV-Streaming-and-Online-Grocery-Delivery-for-Marketers

Trade Desk + Attain: https://www.businessinsider.com/the-trade-desk-strikes-deal-with-measurement-firm-attain-2023-5

Connor McKenna at Luma Partners: https://www.linkedin.com/posts/conor-mckenna-7a079125_adtech-commercemedia-activity-7059294916895494144-i3iV