Building a strong company culture without a physical office might sound challenging historically speaking, but it’s been one of the most central reasons for growing our fully remote team to a point of amazing success. With insights on everything workplace culture including the importance of daily team syncs and celebrating wins to hiring with intentionality and leading with trust, we’re sharing what’s working for us with our 30-person success formula (plus a few hilarious stories along the way).

In this episode, Caleb and Matthew dive into the real rhythms behind remote work culture, including how to keep your team connected, avoid Zoom fatigue, build camaraderie, and create a workplace people genuinely enjoy. With everything from topical teamwide power hours, fish trophies, and breakroom banter, this is a behind-the-scenes look at how AdClass keeps culture thriving even when separated by thousands of miles.

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In 2025, high-ticket sales aren’t as simple as they used to be. With rising ad costs and a growing trust recession, buyers are more skeptical than ever. So how do you keep high-ticket conversions strong? One solution is low-ticket offers. A well-placed low-ticket product can serve as a bridge, building trust and qualifying serious buyers before they ever reach your high-ticket offer. But if you’re running only low-ticket, you might be stuck in a volume game with shrinking margins. 

In this episode, Caleb and Matthew explore the relationship between high and low ticket offers, how to integrate low-ticket into a high-ticket business without diluting its value, and how to design a hybrid funnel to balance volume, profitability, and long-term sustainability.

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Don't call it a comeback! Caleb, Dakota, and Matthew return to catch up on how the marketing landscape looks in the wake of the continued rise of AI.

AI has been a hot topic globally in almost every industry for the last few years, but it is undeniably reaching new heights in recent months. With new ChatGPT models released more and more frequently, companies developing new AI-centric tools inhouse, and competitors such as DeepSeak driving innovation, 2025 will be the year that marketing is changed forever. Are you ready?

The lads get together to discuss the changes in the marketing space, how AdClass is embracing AI in daily work-life, and why you need to get ahead of the curve and adopt AI solutions to save your job.

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Wondering how to optimize your Meta ads in today’s privacy-first world? Dakota and Matthew break down the Conversions API (CAPI) and explain how it can drastically improve your ad performance by solving the issues caused by browser-based tracking limitations.

Learn what CAPI is, how it works, and why it plays a pivotal role in better targeting and more accurate data. From real-world examples to best practices, we'll get you caught up with everything you need to know to stay ahead of the competition.

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Call cost cut in half WHILE call quality increased? In the high-ticket world, having a marketing team behind your back that works hard to deliver strong results means everything. But that's not all that Jon Chintanaroad found when he signed AdClass to handle marketing for his business Recruiting Accelerator.

Caleb recently sat down with Jon (at Jon's request) to talk about his experience working with AdClass so far, the results that have allowed his team to grow in a short span of time, and how AdClass has gone above and beyond any other marketing agency he's ever worked with.

Click here to learn more about Jon and Recruiting Accelerator!

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Remember the 2016 and 2020 elections? Other than the political ramifications, there were huge shifts in the online marketing world too. As a result, election years have become minefields to navigate ever since.

Caleb and Dakota talk about what those shifts could look like in 2024 as we enter the new election cycle, what they're already seeing in ad accounts, and best practices to make sure you don't get penalized.

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We know high-ticket sales and paid media inside out, so if you're in this area of digital marketing and struggling to get highly qualified leads, this is for you!

Dakota and Matthew discuss the best ad funnel that is running game in the high-ticket marketing world and one that will change how you run your ads in 2024 (and beyond)...

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What would a huge boost in sales output look like for you this year? Today's guest, CloseSales.com founder Austin Medlin, explores the factors that are constantly in play when working out how to turn a lead into a sale. Spoiler alert: if you're not converting leads, you might be the problem...

Caleb sits down with Austin to discuss his background in sales, what key lessons he has learned about understanding the lead conversion process, and the critical advice you can take into 2024 to ensure your closing rate (and your revenue) is as high as possible.

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Interested in finding out more about elite sales methods? Contact Austin here!

Before you swipe away, no this isn't TMZ. However, the culture-dominating relationship between Taylor Swift and Travis Kelce is having a widespread impact on the marketing world.

Call it what you want but after a cruel summer for the economy, it feels like everything has changed. So is this a love story, or just a sweet nothing designed to rake in revenue? Caleb and Dakota talk it out to get some closure... Ready for it?

In other news, TikTok roll out a brand new feature making auto-captions default across the platform, and X/Twitter continues to wrestle with monetization woes.

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Check out our free Facebook group and learn more about how to turn ads into profit.

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What does success look like to you? And what would it take to achieve it? Today's guest knows a lot about what it means to work hard for what he wants, but also what it takes to succeed not only in business but also personally in a healthy, balanced lifestyle. Attitude is everything. Get ready to be inspired!

Caleb and Dakota sit down with Weston Hudspeth to discuss the current state of the high-ticket offer market, what it takes to be a top 1% sales closer, and the valuable life lessons that can be learned along the way to ensure that success lasts long after the 5pm power-down.

If you enjoyed this episode and want to keep up with all things advertising, be sure to subscribe so you don't miss another episode!

Check out our free Facebook group and learn more about how to turn ads into profit.

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Interested in what Weston does or want to connect with him about closing, business, or just to chat (because he's the best)? Hit him up here!