AdTech Heroes - Interviews with Advertising Technology Executives

Relive the exclusive crossover episode of the AdTech Heroes x The Pub Way Podcast, live from the Cannes Lions in partnership with Campaign.

In this special panel, our hosts, Dal Gill, VP of New Markets, and Tina Iannacchino, VP Publisher Partnerships, North America at Seedtag, were joined by industry leaders Natasha Byrne (Managing Partner UM Worldwide), Justin Barton (SVP, Digital Strategy & Partnerships Black Enterprise Magazine), and Kehinde Akiwowo (Senior Director Business Development SHE Media) to explore the power of context across screens. Catch up with them as they exchange views, thoughts and answer the question in everyone’s minds: Why contextual matters now more than ever & how is helping brands connect with audiences across screens?

Key takeaways:

Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

in this episode of the AdTech Heroes podcast, our host, Dal Gill, along with guest Vikram Chande, General Manager and Sales Lead for Samsung Ads India, explores the rapidly growing sector of Connected TV (CTV) in India.

Chande, who has a rich background marked by an affinity for numbers and an accidental yet successful entry into marketing, shares his comprehensive insights on the rise of CTV, driven by the pandemic-induced shift to streaming and rapid growth in smart TV sales.

The discussion traverses significant topics like the current trends and anticipated growth in CTV advertising, projecting a substantial increase in smart TV penetration over the next few years, bolstered by advancements in 5G and increased data availability.

Vikram emphasizes the evolving nature of CTV advertising from mainly upper-funnel branding to more performance-based approaches, touching on innovations like interactive, shoppable ads, and the importance of upskilling within the industry.

Key topics with timestamps

00:00 - Embracing Continual Learning

06:19 - India's CTV Revolution: Riding the Wave of Digital Transformation

08:10 - Influence of Content Consumption on TV Purchases

13:09 - The Influence of OTTs on TV Content Consumption

14:44 - CTV Revolution: Upgrading the AdTech Landscape

17:15 - CTV Evolution: Embracing Diversity and Programmatic Advancements

21:18 - Automation and effectiveness in TV advertising

25:06 - The Future of Measurement in CTV

27:57 - CTV Education and Upskilling: Navigating the Shift in Advertising Paradigms

31:43 - Unveiling Contextual CTV: Shaping the Future of Advertising

In this episode, our host Dal sits down with Matthew Birkby (SVP, Strategic Integration at Innitiative) to discuss who should own the ad stack.

During the conversation, they discussed:

- How to build strategic partnerships.

- Ownership of the ad stack and who plays a role.

- Adaptability for success.

In this episode, our host Dal sits down with Paul Wright (Head of Uber Advertising & Eire) to discuss Uber's advertising business.

During the conversation, they discussed:

- Uber's advertising origin story.

- Examples of companies using Uber Advertising.

- How Uber is using data.

In this episode, our host Dal sits down with Alex Underwood (Global Head of Agency Development at Reddit) to discuss Reddit's advertising business.

During the conversation, they discussed:

- Why agencies and brands should be advertising on Reddit.

- Alex's advice for brands that want to get started on Reddit.

- The consumer culture shift.

In this episode, our host Dal sits down with Steve Dunlop (Founder & CEO at AMA) to discuss the future of podcast advertising.

During the conversation, they discussed:

- How important is audio advertising in today's world?

- What is AMA role in audio advertising?

- What's next for audio advertising?

In this episode, our host Dal sits down with Jeremy Fain (CEO & Co-Founder at Cognitiv) to discuss bid shading and programmatic.

During the conversation, they discussed:

- Jeremy's not traditional journey into entrepreneurship.

- What does Cognitiv do?

- What is bid shading?

In this episode, we brought on two industry leaders; Mike Shaw (Director, International Ad Sales at Roku) and Rachel Lake (UK Head of Strategy, m/SIX) to deconstruct the marketing behind the recent Barbie movie.

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During the conversation, they discussed:

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- How blending digital and physical experiences can enhance a marketing campaign's impact.

- The criteria brands need to consider when selecting partnerships for cross-promotions.

- How the Barbie-core movement tapped into nostalgia to create a buzz around the movie.

In this episode, our host Dal sits down with Dylan Mouratsing (Global Chief Data Officer at mSix&Partners) to data in AdTech.

During the conversation, they discussed:

- How the use of data within digital has changed over the years.

- The role of AI in the future use of data.

- The impact of the "death of the cookie" on data usage.

In this episode, our host Dal sits down with Alex Gardner (Chief Revenue Officer at Index Exchange) to discuss technology within the state of the SSP landscape.

During the conversation, they discussed:

- Alex’s journey in ad tech/expertise

- How is Index helping customers with streaming TV.

- The State of the SSP landscape and the changing relationships between DSPs/SSPs.