Scott and Jana on making conferences actually count. How to pitch the trip to your boss, why skipping the content kills your credibility, what to do when they suspect a boondoggle, and the rule that never fails: stay up as late as you can and always make it to breakfast.

Scott and Jana on the agentic future. How to skate to where the puck is going, which pitches are products versus decks, and what agentic does to publisher margins. Plus our first listener question, from Kiri Masters.

Scott and Jana on chasing the wrong ghost. Direct sellers afraid programmatic will cannibalize their business, a CRO pushing audience extension when the real question is your right to win, and whether to pivot off LiveRamp after the Publicis deal.

Scott and Jana on hiring junior vs. senior, the true cost of rev shares and lift deals, DIY vs. managed services, and the meeting culture eating your team alive

Scott and Jana on running into walls in ad tech — why your best ideas stall, the superstar trap that breaks ops

Scott and Jana on holistic revenue management and why RPV is your one true metric - pluse new wrappers, how long a test should bake, and a ceo blaming programmatic for a redesign gone wrong.

The debut session. Scott and Jana on getting comfortable being uncomfortable - agentic buying, where publishers should lean into AI, and whether you just automated yourself out of a job.

We're just getting warmed up here. Get ready for you first session.

Visit us at https://www.adtechtherapy.com/patient-portal to submit your questions into the Patient Portal.