AdTech Women Power by Blasto

AdTech Woman Power is a podcast series by Blasto that highlights women leaders in programmatic advertising and shares their career paths, challenges and expert advice.

In this episode, Polina Smoliar, CMO at Blasto, speaks with Leela Fallah, VP of Customer Success at Assertive Yield. Leela has spent her career working with publishers on the vendor side and focuses on helping them build sustainable monetisation strategies.

In this episode:

• How Leela got into AdTech and why she chose publishers

• The biggest threats publishers face as AI changes how people find and read content
• First steps to grow programmatic revenue without hurting user experience
• What to fix before Q4: viewability, latency, signal passing, deals and traffic
• Why “the volume era is over” and quality now starts with your infrastructure
• One piece of advice for her younger self

📢 Are you a publisher looking to grow programmatic revenue ahead of Q4?
Blasto works with publishers through Prebid integration, VAST support for video and real-time bidding, with 24/7 traffic monitoring to keep inventory brand-safe. Let’s talk about how we can work together.

Let’s work together: https://blasto.ai/publishers#contacts

🎧 Hosted by Polina Smoliar, CMO at Blasto.

Another AdTech Woman Power episode is here 🎙️

This time, we speak with Manal Saho, Regional Sales Director at Preciso.

And this conversation goes straight into the questions that matter in programmatic today:

🔸 Why automation does not equal efficiency by default
🔸 Where the industry still confuses activity with impact
🔸 How AI is changing bidding, targeting, and optimization
🔸 Why human judgment still matters in campaign strategy
🔸 What it takes to grow into leadership in AdTech sales

One of my favorite points from Manal:
automation without strategy can simply scale inefficiency.

Thank you, Manal, for sharing such a practical and honest perspective on performance, AI, transparency, and leadership in AdTech!

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