Blast off to the year 3000 to hear Chris, Sam and John share the horrifying truth about Slurm, and then turn it into a one-of-a-kind soda ad that’s pure crap.

Transcript

ADtempt-003-Slurm • 47:53

Chris Hanna  00:00

Good news, everyone!

Sam McKinney  00:02

Did they bring Nixon’s head back to life? 

Chris Hanna  00:03

Nope. Well, maybe but that’s not what the good news is. 

John Fish  00:07

Did you finally get accepted into Mars university?

Chris Hanna  00:11

I checked, my application status still says “in orbit.”

Sam McKinney  00:14

Oh, I know. You said dating a robot.

Chris Hanna  00:17

I was, until Fernando-tron got…amnesia. 

Sam McKinney  00:24

Must have been your magnetic personality.

Chris Hanna  00:29

Anyway, the good news is that today’s product is from one of my favorite TV shows, set and the not so far off year of 3000.

John Fish  00:36

Shut up and take my money. 

Chris Hanna  00:38

All in good time, john.

Sam McKinney  00:45

Welcome back to ADtempted where we make ads for things that don’t really need them. I’m Sam, and I’m addicted to art.

John Fish  00:51

i’m john and i write things.

Chris Hanna  00:53

I’m Chris and I’m 40% copy.

Sam McKinney  00:55

This is a very special episode because we are recording on John’s birthday. Happy birthday. Man

John Fish  01:02

Ah, thanks, guys. 

Chris Hanna  01:03

How does it feel john? One year older, one year wiser? 

John Fish  01:08

Feels pretty good. We’ll see what happens. I’m hoping next year is better than this year. Anyway, as always, here’s the plan. We’re going to go around and share some thought starters. Then we’ll collaborate and execute a campaign and finally present it to you, our audience. What’s our product today, Chris?

Chris Hanna  01:28

Our product today is Slurm, the ooze-y soda from the TV show Futurama. Slurm is a delicious soft drink with a mysterious secret ingredient. It is highly addictive and the more you drink it, the more you crave to quench your never ending thirst. Slurm is the economic lifeblood of the planet Wormulon, and if the secret of the soft drink gets out, it could destroy their business and wreck economic ruin. Spoiler alert: the secret ingredient is an excrement from the Queen of Wormulon’s butt. Our target audience today is parents with kids aged 7 to 13 because we wanted to challenge ourselves to see what we could do with the soda market, which is an increasingly tough thing to break into.

Party Babe #1  02:15

Look, it’s Slurms Mackenzie!

Party Babe #2  02:15

He’s the original party worm!

Slurms Mackenzie  02:22

Whimmy-wham-wham-wazzle! Let’s party!

Chris Hanna  02:25

let’s let the birthday boy go first with his thought starters.

John Fish  02:30

Oh, well, thank you, Chris. All right. Well, I have came up with I’ve I have come up with two insights. I can’t fucking talk. Because I’m so flustered with the internet. Leave it in. don’t edit that out. Ashley. Okay, anyway: The natural choice. High Fructose Corn – high fructose corn syrup has cornered the soda market, leaving you, the parent, with terrible options to quench your kids’ thirst. The worms here on Wormulon believe your kids deserve better. They don’t need all that crap in their drink. So using our secret formula, we made Slurm and all natural soda that comes from a sustainable source. Not only are your kids getting a high quality soft drink, but it also is universally sustainable. The best of both worlds making slurm the natural choice. Obviously a bit of wordplay there, natural, I think, Okay, I think