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ADtempt 011 – The Upside Down (Stranger Things)
Join the Adtempted crew as they concept through the Upside Down, and ultimately find the upside.
Transcript
Sam McKinney 0:00Welcome to AdTempted where we attempt to create ads for things that don’t need them. I’m Sam and I like Dart.
Chris Hanna 0:06I’m Chris and I can’t wait for Barb’s return.
John Fish 0:09And I’m John and I write things.
Chris Hanna 0:17As always, our plan for today is to share some initial ideas choose a direction we like them build out a campaign that hits our objective. Sam, take it away with our brief.
Sam McKinney 0:27Today’s product is the Upside Down, from the show Stranger Things: an alternate dimension that’s an exact replica of our world except completely abandoned, save for a few evil creatures like the Demogorgon, Mind Flayer, and carnivorous plants, seeking to feed on humans that find themselves trapped there. Accessed through portals, you are transported to the exact same location the upside down dimension.
John Fish 0:48Our goal today is to create a pro tourism campaign that would appeal to the demo of the show’s cast: middle aged parents and adventurous teenagers.
??? 0:56This is where Will is, the Upside Down. Like the veil of shadows.
Chris Hanna 1:01Okay, so here is my first idea. The best souvenir is the one that you take home with you and the Upside Down offers a one of a kind way to make lasting memories, and that is by exacting cold, hard revenge. This shadow realm shares a unique connection to our own, empowering you to manipulate electronics and haunt ex lovers, Horrible Bosses and your high school bullies. This is the ultimate experiential holiday, where you rendezvous with revenge.
Sam McKinney 1:31Nice. That’s fun.
Chris Hanna 1:32Continuing with negative emotions. If you’ve got sticky feelings about where you were born and raised, you definitely are not alone. You know, seeing the people who made life tough brings up a lot of what I like to call negative nostalgia. But there’s a place where you can revisit the happy geological spots while avoiding those who made you feel less than, because none of them will be there. The dark ether of the Upside Down offers a whole new kind of tourism, where guests can visit familiar destinations without worrying about awkward runs. Take your nostalgia back by visiting your upside hometown.
Sam McKinney 2:08Introvert’s vacations.
Chris Hanna 2:10Ooh, I like that angle too. And third, certainly not least, I mean, we’ve all experienced this: tourist traps just suck. They overcharge you and your family to see the sights of a destination that you’ve already spent tons of money getting to. But what if you could tour Disneyland, see Mount Rushmore and even explore the Vatican without paying an extra dime? In the Upside Down there’s no scalping for entry fees to any place on Earth and there’s no red tape. Here, You can explore the world freely as it was meant to be. This is travel unrestricted.
Sam McKinney 2:44Nice good job.
Chris Hanna 2:44Thank you, do I get a gold star, Sam?
Sam McKinney 2:46you get multiple gold stars. I would say three to be exact.
Chris Hanna 2:51John, let’s see how many gold stars you can earn today.
John Fish 2:53Let’s kick it off with vacation where no one wants to: vacations are nice, but you will inevitably run into annoying tourists, so why not go where no one wants to? Get away for real where no one can reach you because quite frankly, no one wants to go there. Take it from Barb who loved it so much she stayed. So go vacation where no one wants to.
Chris Hanna 3:16I love this, I could totally see us doing something where we target really high like demand locations and really high tourist seasons. This is cool.
John Fish 3:26All right. Yeah, I think it has a similar thread to the one you have Chris about tourist traps suck, the travel unrestr
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By ADtempted
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Join the Adtempted crew as they concept through the Upside Down, and ultimately find the upside.
Transcript
Sam McKinney 0:00Welcome to AdTempted where we attempt to create ads for things that don’t need them. I’m Sam and I like Dart.
Chris Hanna 0:06I’m Chris and I can’t wait for Barb’s return.
John Fish 0:09And I’m John and I write things.
Chris Hanna 0:17As always, our plan for today is to share some initial ideas choose a direction we like them build out a campaign that hits our objective. Sam, take it away with our brief.
Sam McKinney 0:27Today’s product is the Upside Down, from the show Stranger Things: an alternate dimension that’s an exact replica of our world except completely abandoned, save for a few evil creatures like the Demogorgon, Mind Flayer, and carnivorous plants, seeking to feed on humans that find themselves trapped there. Accessed through portals, you are transported to the exact same location the upside down dimension.
John Fish 0:48Our goal today is to create a pro tourism campaign that would appeal to the demo of the show’s cast: middle aged parents and adventurous teenagers.
??? 0:56This is where Will is, the Upside Down. Like the veil of shadows.
Chris Hanna 1:01Okay, so here is my first idea. The best souvenir is the one that you take home with you and the Upside Down offers a one of a kind way to make lasting memories, and that is by exacting cold, hard revenge. This shadow realm shares a unique connection to our own, empowering you to manipulate electronics and haunt ex lovers, Horrible Bosses and your high school bullies. This is the ultimate experiential holiday, where you rendezvous with revenge.
Sam McKinney 1:31Nice. That’s fun.
Chris Hanna 1:32Continuing with negative emotions. If you’ve got sticky feelings about where you were born and raised, you definitely are not alone. You know, seeing the people who made life tough brings up a lot of what I like to call negative nostalgia. But there’s a place where you can revisit the happy geological spots while avoiding those who made you feel less than, because none of them will be there. The dark ether of the Upside Down offers a whole new kind of tourism, where guests can visit familiar destinations without worrying about awkward runs. Take your nostalgia back by visiting your upside hometown.
Sam McKinney 2:08Introvert’s vacations.
Chris Hanna 2:10Ooh, I like that angle too. And third, certainly not least, I mean, we’ve all experienced this: tourist traps just suck. They overcharge you and your family to see the sights of a destination that you’ve already spent tons of money getting to. But what if you could tour Disneyland, see Mount Rushmore and even explore the Vatican without paying an extra dime? In the Upside Down there’s no scalping for entry fees to any place on Earth and there’s no red tape. Here, You can explore the world freely as it was meant to be. This is travel unrestricted.
Sam McKinney 2:44Nice good job.
Chris Hanna 2:44Thank you, do I get a gold star, Sam?
Sam McKinney 2:46you get multiple gold stars. I would say three to be exact.
Chris Hanna 2:51John, let’s see how many gold stars you can earn today.
John Fish 2:53Let’s kick it off with vacation where no one wants to: vacations are nice, but you will inevitably run into annoying tourists, so why not go where no one wants to? Get away for real where no one can reach you because quite frankly, no one wants to go there. Take it from Barb who loved it so much she stayed. So go vacation where no one wants to.
Chris Hanna 3:16I love this, I could totally see us doing something where we target really high like demand locations and really high tourist seasons. This is cool.
John Fish 3:26All right. Yeah, I think it has a similar thread to the one you have Chris about tourist traps suck, the travel unrestr