In the second episode of our four-part series on VisionPoint Marketing’s latest adult learner study, we dig into the media habits that shape how this audience discovers and engages with higher education. Katy Campbell and Becki Murison explore which channels adult learners really use, when they use them, and what that means for institutions building the right media mix. From YouTube’s surprising prominence as a search engine to the realities of LinkedIn’s limited reach, this episode unpacks the platforms that matter most and offers practical recommendations for institutions looking to maximize budget and impact.