Rock Enroll

In the fourth and final episode of our four-part series on VisionPoint Marketing’s adult learner study, we explore the power of messaging that truly resonates. Christian Jessup and Cassie Fleming unpack what adult learners want to hear—and what turns them away. From the importance of clarity and cost transparency to the emotional drivers that matter most, this episode breaks down real survey data and offers tips for crafting messages that cut through the noise and build real trust.

In the third episode of our four-part series on VisionPoint Marketing’s adult learner study, we dive into the critical phase between interest and enrollment. Christian Jessup and Danielle Attanasio explore how colleges and universities can effectively nurture adult learners once they’ve raised their hand.

From email and text strategies to the surprising rise of social media outreach, this episode offers actionable insights on communication preferences, personalization tactics, CRM best practices, and why the “middle of the funnel” may be your most undervalued opportunity.

In the second episode of our four-part series on VisionPoint Marketing’s latest adult learner study, we dig into the media habits that shape how this audience discovers and engages with higher education. Katy Campbell and Becki Murison explore which channels adult learners really use, when they use them, and what that means for institutions building the right media mix. From YouTube’s surprising prominence as a search engine to the realities of LinkedIn’s limited reach, this episode unpacks the platforms that matter most and offers practical recommendations for institutions looking to maximize budget and impact.

In the first episode of our four-part series on VisionPoint Marketing’s adult learner study, we unpack why adult learners are essential to the future of higher education.

Join Christian Jessup, Katy Campbell, and Matt Walters as they discuss the demographic shifts creating urgency around this audience, the surprising motivations driving adult learners, and the real barriers standing in their way. This conversation offers the insights and "aha" moments from the study to better connect higher ed marketers with this growing population.

In this episode of Rock Enroll, we unpack the recent shakeups at the U.S. Department of Education and what they mean for enrollment marketers facing yet another wave of uncertainty. VisionPoint experts Matt Walters, Sarah Mullins, and Katy Campbell explore how institutions can communicate with empathy, lead with clarity, and stay agile in a shifting higher ed landscape.

This week Katy Campbell chats with Dr. Joel Shrock, President of Graceland University, about enrollment marketing, student experience, and the challenges facing university presidents. Discover how Graceland’s “radical belonging” approach sets it apart and the role of authenticity, community, and AI in shaping its future.

Colleges once relied on Online Program Managers (OPMs) to expand online learning, but concerns over high costs and transparency have sparked a shift. In this episode of Rock Enroll, we explore the evolving relationship between institutions and OPMs, recent policy changes, and how schools can "detox" from OPM contracts to take back control of their online programs.

Join us for our new college president interview series, starting with a thought-provoking conversation with Dr. Jennifer Lindon, President of Hazard Community & Technical College. From navigating the demographic cliff to bridging the gap between admissions and marketing, Dr. Lindon shares the unique challenges facing her institution and the innovative strategies she’s implementing to support her students. Plus, don’t miss her favorite holiday tradition and the one thing she wishes every college president knew!

Social proof from real student experiences can be the most influential factor in higher education decisions. In today's episode, we break down how prospective college students are approaching their higher education choices looking for authentic experiences, and how institutions can build marketing materials using social proof as their content.

You can read further about this topic in our blog: https://www.visionpointmarketing.com/social-proof/

Some content in this episode was AI generated.

The landscape of paid media marketing has become increasingly competitive, especially for institutions targeting student enrollment. With limited budgets, institutions must devise strategic approaches to stand out in the noise. In this episode of Rock Enroll, Katy Campbell and Christian Jessup explore effective strategies to optimize paid media campaigns and maximize student enrollment.