In the third episode of our four-part series on VisionPoint Marketing’s adult learner study, we dive into the critical phase between interest and enrollment. Christian Jessup and Danielle Attanasio explore how colleges and universities can effectively nurture adult learners once they’ve raised their hand.

From email and text strategies to the surprising rise of social media outreach, this episode offers actionable insights on communication preferences, personalization tactics, CRM best practices, and why the “middle of the funnel” may be your most undervalued opportunity.