In the fourth and final episode of our four-part series on VisionPoint Marketing’s adult learner study, we explore the power of messaging that truly resonates. Christian Jessup and Cassie Fleming unpack what adult learners want to hear—and what turns them away. From the importance of clarity and cost transparency to the emotional drivers that matter most, this episode breaks down real survey data and offers tips for crafting messages that cut through the noise and build real trust.