There is a strong correlation between adult literacy and income levels, which limits consumer discretionary spending. In 2013, adult literacy rates in emerging markets stood at 81.4% of the population aged 15 and over.  In some markets, this remains a significant obstacle in attracting foreign direct investment.

Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you.  Each episode tackles a strategic approach or topic on corporate agendas.  You’ll hear from our experts who share in