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In this episode of the Tactical Dent Tech Podcast, John Highley breaks down two recent advanced repairs and the bigger lessons that come from them — both on the repair side and the marketing side.
First, he talks through a BMW rear quarter panel repair that multiple shops in a saturated hail market had already turned down. Then he goes into a 2011 Dodge Cummins bed rail repair where a fifth wheel trailer dropped onto both sides of the bed, creating major top rail damage that required a completely different tactical approach.
Inside this episode, John covers:
Why some of the best hail technicians still don't do advanced smash repairs
How the BMW quarter panel repair required glue pulling, edge pliers, sharp-tip knockdown work, wet sanding, and polishing
Why the Anson edge pliers were critical on the BMW edge repair
How the Black Plague Super Straight tabs helped finish the upper repair cleanly
The strategy behind attacking the Dodge bed rail damage from multiple directions at once
Using a Porto-Power, lateral tension, Cam Auto bridge puller, and glue systems together
Why getting out of your old-school default mindset opens up better repair outcomes
John also shares an important marketing lesson for dent techs:
If all you post is huge smash work, customers may assume you only do huge smash work.
That means:
You may lose the door ding clients
You may lose the medium dent clients
You may unintentionally repel the exact retail work you want more of
This episode is about more than just difficult repairs. It's about understanding:
how to think tactically on advanced damage
how to use the full arsenal of tools available today
and how to market in a way that actually attracts the right mix of work
If you're a dent technician trying to sharpen your repair strategy while also building smarter positioning in the market, this one is loaded.
By John Highley4.9
6262 ratings
In this episode of the Tactical Dent Tech Podcast, John Highley breaks down two recent advanced repairs and the bigger lessons that come from them — both on the repair side and the marketing side.
First, he talks through a BMW rear quarter panel repair that multiple shops in a saturated hail market had already turned down. Then he goes into a 2011 Dodge Cummins bed rail repair where a fifth wheel trailer dropped onto both sides of the bed, creating major top rail damage that required a completely different tactical approach.
Inside this episode, John covers:
Why some of the best hail technicians still don't do advanced smash repairs
How the BMW quarter panel repair required glue pulling, edge pliers, sharp-tip knockdown work, wet sanding, and polishing
Why the Anson edge pliers were critical on the BMW edge repair
How the Black Plague Super Straight tabs helped finish the upper repair cleanly
The strategy behind attacking the Dodge bed rail damage from multiple directions at once
Using a Porto-Power, lateral tension, Cam Auto bridge puller, and glue systems together
Why getting out of your old-school default mindset opens up better repair outcomes
John also shares an important marketing lesson for dent techs:
If all you post is huge smash work, customers may assume you only do huge smash work.
That means:
You may lose the door ding clients
You may lose the medium dent clients
You may unintentionally repel the exact retail work you want more of
This episode is about more than just difficult repairs. It's about understanding:
how to think tactically on advanced damage
how to use the full arsenal of tools available today
and how to market in a way that actually attracts the right mix of work
If you're a dent technician trying to sharpen your repair strategy while also building smarter positioning in the market, this one is loaded.