If you want to remain competitive in today’s marketplace with high ad costs, you need a best-in-class email and SMS program. 'Good enough' isn't good enough anymore.

A key to a great email program is a great segmentation strategy. In today's episode, learn how to effectively segment and mistakes to avoid.

Today Dylan dives into segmentation strategy for a best-in-class email program. 

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Links Mentioned

• Dylan’s Klaviyo guest post on pre-Q4 List Priming
• Ep 178: How Chirp Grew to $40M/Year
• Get on the email list where we send our weekly Growth Levers
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Sponsored by Klaviyo

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.