LEADING BRANDS® — Wavebreak Podcast

The exact email + SMS strategy driving $30M+ for 7-9 figure brands in 2025.

This is how top operators are staying highly profitable despite tariffs, rising ad costs, and market turbulence.

We cover: 

• What’s actually working right now
• The tech stack elite brands are using
• Creative, flows & timing (real examples)
• What’s dead and what’s next

Learn more about Wavebreak: https://wavebreak.co/

Book your strategy audit: https://wavebreak.co/call/

Today on the show, we're joined by Ben Chelf, co-founder of Sol Reader, who has a unique approach to improving our relationship with technology. 

Topics Discussed Include: 

• Building a healthier relationship with tech, focusing on replacing screen time with richer reading experiences

• The future of reading in a digital age, sharing insights from his work with Sol Reader

• Entrepreneurship lessons, including strategic decision-making and innovation in product design

Partner with Wavebreak: https://wavebreak.co/call/

Join Our Email List: https://wavebreak.co/join/

Links Mentioned

https://solreader.com/

In this episode, learn the 5 reasons DTC brands are failing in 2024 and the 7 things they need to do to succeed. 

https://wavebreak.co/

Nima Akbari, Creative Director at air up® joins the Wavebreak Podcast to share insight into the brand’s rapid growth and global creative strategy.

• air up
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Anna Harman, Founder and CEO of STUDS, joins the podcast to talk about the omnichannel brand's growth and what's next.

Partner with Wavebreak: https://wavebreak.co/call/

Join Our Email List: https://wavebreak.co/join/

Aaron Jones VP, eCommerce & Media at Liquid I.V. and Unilever's Health & Wellbeing Division joins the podcast to talk all things marketing in 2024. 

Everything from the brand's recent Formula 1 sponsorship, TikTok Shop strategy, brand refresh, and so much more. 

Partner with Wavebreak: https://wavebreak.co/call/

Join Our Email List: https://wavebreak.co/join/

You can't control:

• Facebook, Google, or TikTok's algorithm (or if TikTok will even exist in the future)
• Impact on ad spend/CAC from the 2024 Election 
• Consumer spending and confidence 

So, what can you control? What should you focus on? That's what we cover in today's episode. 

Partner with Wavebreak: https://wavebreak.co/call/

Join Our Email List: https://wavebreak.co/join/

Chris Hunter joins the Wavebreak Podcast to share his journey as the co-founder of Koia, and previously Four Loko. 

We chat about how Koia launched nationwide into Whole Foods from Day 1, building and scaling consumer brands, and so much more. 

Chris Hunter is the co-founder of Koia and Four Loko.

Grab his book here: Blackout Punch

• Koia
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

In today's episode, Kara Brothers, President at Starface, shares Starface’s mission and how the brand flips the acne narrative on its head through out-of-the-box marketing strategies, campaigns, and product drops.

• Starface
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Recently, we released a podcast episode titled "15 Minute Exec Guide to Email & SMS in 2024" and we received a lot of positive feedback.

We're excited to share that it’s been expanded into a 30-minute webinar replay that you can watch or listen at your leisure: 

• Watch The Webinar Here

In this expanded podcast episode, we cover what actually moves the needle based on Wavebreak’s expertise managing email & SMS marketing for a range of ecommerce and retail brands, including:

• Deliverability 
• Creative 
• Campaigns 
• Flows 
• Optimization
• Testing 

If you’re looking for a partner in 2024 to manage and optimize your email/SMS program, email & SMS is all we do at Wavebreak. 

We’ve helped brands of all sizes from startup to publicly traded – and everything in-between. 

You can learn more about Wavebreak by exploring our website and case studies: 

Wavebreak Website

• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands