LEADING BRANDS® — Wavebreak Podcast

Preston Rutherford joins the Wavebreak Podcast to share his journey with Chubbies. 

We chat about how Chubbies was able to maximize profitability by focusing more on brand marketing and less on direct response marketing, and how you can do the same, even in 2024.

Preston Rutherford is a co-founder of Chubbies and Loop Returns. 

• Chubbies.com

• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands
• Chubbies
• Preston's LinkedIn

Focus on these 3 recommendations in 2024 and you will generate more revenue from Email and SMS marketing. Additionally, learn about the new Gmail and Yahoo email marketing guidelines and what to do about them.

• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

In this solo episode of Leading Brands, the following topics are discussed:

• 2023 Learnings and Q4 Results: What's Working Now
• 2024 Strategic Recommendations: What To Focus On
• Email and SMS Opportunities for 2024
• New Gmail and Yahoo sending requirements 
• A/B Test Results and What Moves The Needle

And more!

• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Dr. Lisa Creaven joins the Wavebreak Podcast to talk about Made By Dentists and their nationwide launch into Target.

In this episode we discuss:

• Launching the brand directly into Target nationwide with no previous DTC or retail sales.
• Tips for building a lean, experience team that isn't afraid to get their hands dirty.
• Current state of the oral care industry and how you can have amazing oral health without going to the dentist.

Dr. Lisa Creaven is the co-founder of Made By Dentists.

• Made By Dentists
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Mike Beckham joins the Wavebreak Podcast to talk about Simple Modern and their rapid growth to nearly $200 million in annual revenue. 

In this episode we cover:

• Breakdown of Black Friday/Cyber Monday results for 2024, including insights into Simple Modern's limited edition daily releases of 1,000 units.
• The importance of financing and how Mike was able to obtain a $50 million line of credit for the brand.
• Understanding how Simple Modern strategically created moats around their brand and practical tips on how you can implement similar strategies for your own brand.

Mike Beckham is the co-founder and CEO of Simple Modern, a global producer of premium drinkware and lifestyle products.

• Simple Modern
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

In this episode of the Leading Brands podcast, we're joined by Kevin Escalera, Senior Director of Marketing at RSP Nutrition and AminoLean®. Join us as we dive into the brand's rapid growth and viral campaigns. 

In this episode, the following topics are discussed: 

• Innovation: How you can continue to innovate, regardless of the age of your company, and how RSP Nutrition was able to innovate and reinvent itself as AminoLean.
• Marketing: The state of marketing in 2024 and why Kevin doesn't stress over attribution.
• New Ideas for Growth: The game has changed over the last 12 months; learn about the new channels Kevin is focusing on for continued and lasting growth in 2024 and beyond.

Kevin Escalera is the Senior Director of Marketing at RSP Nutrition and AminoLean®.

• AminoLean at RSP Nutrition
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Ryan Bartlett joins the Wavebreak Podcast to talk about True Classic and their rapid growth to $150 million/year in revenue in 3 years.

In this episode you’ll learn:

• The Meta (Facebook/Instagram) marketing strategy that scaled the brand from $0 in 2019 to $150 million in 2022 (that still works today)
• How they increased revenue 30% by expanding internationally and which countries besides the US are their top performing
• Lessons from launching 5 retail stores in 2 months

And so much more - this episode is a must listen that originally aired in March 2023. 

Ryan Bartlett is the co-founder & CEO of True Classic.

• True Classic
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

In this episode of the Leading Brands podcast, we're joined by Hind Sebti, the co-founder and Chief Growth Officer of Waldencast PLC (NASDAQ: WALD). Join us as we dive into how she's leading Waldencast to become a global "house of brands."

In this episode, the following topics are discussed: 

• From Procter & Gamble to NASDAQ: Hind shares lessons learned from working at industry giants like Procter & Gamble and L'Oréal Paris in Europe to co-founding Waldencast. 
• Entrepreneurship and Brand Building: Hind's entrepreneurial spirit led her to establish several beauty brands. Discover her approach to brand building across Waldencast's portfolio brands, enabling them to scale and thrive in a competitive market.
• Consumer Trends: Get valuable insights from Hind on current consumer purchasing trends in the beauty industry, as well as what consumers really want. 

Hind Sebti is the co-founder and Chief Growth Officer of Waldencast PLC (NASDAQ: WALD).

• Waldencast
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Ryan Lupberger, Co-founder & CEO of Cleancult, joins the Leading Brands podcast to discuss the journey of Cleancult from its ecommerce launch to current retail expansion, the key elements of building a strong leadership team, and more.

In the episode, the following topics are discussed:

• Navigating Ecommerce Growth and Pivoting Successfully: Learn how Cleancult adapted and evolved their business model and operations for long-term growth.
• Expanding into Retail: Explore the story of Cleancult's transition from a direct-to-consumer model to establishing a presence in retail, understanding the lessons learned during this expansion, and the impact it had on their business.
• Strategies for Building a Strong Leadership Team: Ryan shares his experiences, trials, and triumphs in assembling and nurturing a strong leadership team.

Ryan Lupberger is the Co-founder & CEO of Cleancult.

• Cleancult
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Filipe Keuppens, Executive Vice President of Pickle Juice™, joins the Leading Brands podcast to share the remarkable journey of the drink's growth, from a $250,000 revenue in 2015 to becoming the preferred choice of top athletes.

In the episode, the following topics are discussed:

• Unique Go-To-Market Strategy: Achieving millions in revenue growth without relying on paid marketing or endorsement deals.
• Distribution Strategy: Transitioning from small shops to now encompassing national retailers and international expansion.
• Ambassador and Athlete Sponsorships: Engaging in collaborations with high-profile athletes through ambassador and athlete sponsorships, all without paid endorsements.

Filipe Keuppens is the Executive Vice President of The Pickle Juice™ Company.

• Pickle Juice
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.