LEADING BRANDS® — Wavebreak Podcast

Eric Christianson, CEO of Nutrient Survival, joins the Leading Brands podcast to share his invaluable insights, drawn from his vast experience in CPG, where he led marketing for prominent brands like Campbell's Soup and Perdue Chicken, and to discuss his journey of now spearheading a high-growth startup.

In the episode, the following topics are discussed:

• Marketing: Insights from big CPG brands and how to differentiate your approach.
• Building a Brand from Scratch: Harnessing the potential of Direct Response and the impact of TV advertising.
• Win-Win Partnerships: Leveraging affiliate marketing and influencers for mutual benefit.

Eric Christianson is the CEO of Nutrient Survival.

• Nutrient Survival
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Deb Waterman Johns, Co-Founder & Chief Creative Officer of SCOUT, joins the Leading Brands podcast to share the brand's origins, specialty retail, and lessons from building a multi-generational brand.

In the episode, the following topics are discussed:

• Founding Story: Taking the brand from idea to 1,500+ retailers and loved by customers all over. 
• Speciality Retail: From product strategy to merchandising we cover all things speciality retail. 
• Avoiding Burnout: Discover how Deb manages to maintain a work-life balance and stay enthusiastic about the future of the brand, even after nearly 20 years.

Deb Waterman Johns is the Co-Founder & Chief Creative Officer of SCOUT. 

• SCOUT
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Shawn Nelson, Founder & CEO of LOVESAC, joins the Leading Brands podcast to share his story, lessons learned, and the future of consumer brands.

In the episode, the following topics are discussed:

• Founding Story: Taking the brand from his mom's basement to the NASDAQ. 
• Building Brand: Keys to building a brand that lasts and mistakes to avoid.
• Future of Brands: Thoughts on building a brand that lasts generations. 

Shawn Nelson is the Founder & CEO of LOVESAC.

• LOVESAC
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Ben Cogan, co-founder of Agora, joins the Wavebreak Podcast to share the current state of direct-to-consumer and how you can maximize success in 2023 and beyond. 

Topics covered include:

• Marketing Strategy: The importance of a smart marketing strategy for DTC businesses, including what channels to focus on, profitability optimization, and incrementality testing.
• Profitability: Insights on avoiding common mistakes to ensure sustainable growth and profitability.
• Future of DTC: The evolving DTC landscape, including increased competition and rising advertising costs, learn proactive strategies to stay ahead. 

Ben Cogan is the co-founder of Agora Brands, an e-commerce aggregator acquiring wonderful direct-to-consumer businesses.

• Agora
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

In this episode, we're joined by Jordan Hall, a Board Certified Nurse Practitioner and the Founder & CEO of Barefaced. Jordan started the brand with no prior product experience or capital. Today, the brand is one of the fastest-growing in skincare and proudly boasts 90% customer retention.

In this episode, we cover:

• Starting from Scratch: Discover how Jordan launched the brand, utilizing 0% interest credit cards for funding and rapidly selling out of initial inventory.
• Quality Over Quantity: Learn about the brand's unique approach of focusing on fewer, best-in-class products instead of focusing on trends.
• Organic Growth: Get the step-by-step growth playbook that Barefaced used to double revenue every year since inception, without traditional marketing.

Jordan Harper is the Founder & CEO of Barefaced.

• Barefaced
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

In this episode of the Wavebreak Podcast, we're joined by Lauren Dovey, the founder of Heat Healer. Heat Healer is a direct-to-consumer health & wellness brand focused on developing the world’s best heat therapy products.

In this episode, we cover:

• The story behind Heat Healer and how they sold out of their initial inventory in just 2 weeks
• How Heat Healer managed to capture the attention of prominent publications and even celebrities, earning featured spots and widespread recognition
• Future plans for expansion into additional products to further serve their customers

Lauren Dovey is the founder of Heat Healer.

• Heat Healer
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Jim Huether, CEO of Hyperice, joins the Leading Brands podcast to discuss the brand's rapid growth, global expansion, continued product innovation, and more. 

In the episode, the following topics are discussed:

• Growth Strategy: The approach that led the brand to scale from $500k to $65+ million in annual revenue in just 4 years
• Team Collaboration: Exploring how Hyperice's success is attributed to the cohesive synergy across all departments, fostering fast growth.
• Hiring For Growth: Actionable strategies and advice on how to make hires that scale with the brand.
• Daily Metrics: Discover the KPIs meticulously monitored by Jim, driving continuous brand improvement and success.
• Future Expansion: Hyperice's playbook for entering new markets and continuing to deliver innovative products. 

Jim Huether is the CEO of Hyperice.

• Hyperice
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Mikey Goldman, the Founder and CEO of Quiet Mind, makers of the original weighted pillow. 

Topics covered include:

• Launch strategy: How Quiet Mind approached their product launch, including PR and product seeding, and the initial results and lessons learned.
• Scaling UGC: Optimizing and scaling marketing efforts based on real customer feedback and leveraging user-generated content.
• Thingtesting launch impact: The impact of the Thingtesting launch on Quiet Mind's brand and revenue.
• Future growth plans: Mikey Goldman shares his plans for future growth and how Quiet Mind will stay ahead of the competition.

Mikey Goldman is the Founder and CEO of Quiet Mind. 

• Quiet Mind
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

In this episode of the Wavebreak Podcast, Katerina Mountanos, the Founder & CEO of Kosterina shares her inspiring journey building a leading lifestyle brand, starting with the world's best extra virgin olive oil.

In the episode, we cover:

• The fascinating founding story of Kosterina and surprise Whole Foods inquiry that led to rapid growth
• Lessons learned from working with ecommerce serial entrepreneur Marc Lore
• Ditching the typical CPG playbook and instead building a lifestyle brand to inspire people to live longer, healthier lives

And so much more.

Katerina Mountanos is the Founder & CEO of Kosterina. 

• Kosterina
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

In this episode, we're joined by Stafford Meyer, founder and CEO of Porte + Hall. As an interior designer, Stafford found a lack of doormat options that were stylish and functional, so she created them. The result? A collection of mats that are as beautiful as they are durable. 

In this episode, we cover:

• Why Mats: The founding story and motivation behind the brand
• Go To Market: Why the brand launched direct-to-consumer
• Successful Campaigns: Actionable examples of storytelling that drive revenue

Stafford Meyer is the Founder and CEO of Porte + Hall.

• Porte + Hall
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.