In this episode of the Wavebreak Podcast, Dylan Kelley interviews Ryan Duey, the co-founder and co-CEO of Plunge. Plunge is the creator of The Cold Plunge that you've seen all over your social media feeds the past few years.

In this episode, we cover:

• The fascinating founding story of Plunge and their journey in popularizing the term "Cold Plunge"
• How the brand was able to secure partnerships with leading athletes and influencers
• Future plans for expansion into additional products and the commercial market

Ryan Duey is the co-founder and co-CEO of Plunge.

• Plunge
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

In this episode, we're joined by Mike Xhaxho and Connor Saeli, the co-founders of Waterboy, a healthier and more effective way to hydrate and recover. Waterboy has scaled to a remarkable $10M+ in sales within a span of two years without any external funding.

You'll learn: 

• Waterboy's Growth Strategy: How they market the brand as a "creator" and scale their best content with paid advertising. 
• Product Development: Going from idea to best-in-class product and why they approach product development like a software company. 
• Marketing and Creative Testing: Learn the results of Waterboy's OOH, creative testing, and what's working for the brand now.

Mike Xhaxho and Connor Saeli are the co-founders of Waterboy.

• Waterboy
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Tidio — Tidio is the first software that enables small and medium-sized ecommerce brands to solve customer problems with a conversational AI chatbot called Lyro. Lyro uses technology similar to ChatGPT to answer 4 out of 5 customer questions, freeing up your support agents to solve complex issues. The AI chatbot understands context and remembers previous conversations, answering questions with fluid, natural language. Visit www.tidio.com/wave and join the Tidio Lyro waitlist to be among the first to see Lyro in action!

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Henry Murray, co-founder, CMO, and GM of the US Market at Waterdrop.

In this episode we cover:

• Marketing for 2023: paid social, influencer, ambassador, offline, and more
• Expanding into retail: from large retailers to company-owned flagship stores in locations like Mall of America
• Global expansion: how the brand scaled across Europe and now the United States

Henry Murray is the co-founder, CMO, and GM of the US Market at Waterdrop.

• Waterdrop
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Tidio — Tidio is the first software that enables small and medium-sized ecommerce brands to solve customer problems with a conversational AI chatbot called Lyro. Lyro uses technology similar to ChatGPT to answer 4 out of 5 customer questions, freeing up your support agents to solve complex issues. The AI chatbot understands context and remembers previous conversations, answering questions with fluid, natural language. Visit www.tidio.com/wave and join the Tidio Lyro waitlist to be among the first to see Lyro in action!

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Haley & Adam Weidenbaum, founders of Everhem, a leading custom window treatment brand. We chat about the brand's launch, rapid growth, and what's next for the company. 

You'll also learn how Everhem:

• Successfully brought a traditional in-person experience into the digital world
• Tested and scaled their marketing strategies as a bootstrapped brand on the rise
• Branded and named their company with an almost too good to be true inspiration

Haley & Adam Weidenbaum are the founders of Everhem.

• Everhem
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Tidio — Tidio is the first software that enables small and medium-sized ecommerce brands to solve customer problems with a conversational AI chatbot called Lyro. Lyro uses technology similar to ChatGPT to answer 4 out of 5 customer questions, freeing up your support agents to solve complex issues. The AI chatbot understands context and remembers previous conversations, answering questions with fluid, natural language. Visit www.tidio.com/wave and join the Tidio Lyro waitlist to be among the first to see Lyro in action!

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Charles Gorra, the Founder and CEO of REBAG, the luxury resale authority.

In the episode, the following topics are discussed:

• The founding story of REBAG and their innovative utilization of AI
• How luxury trends have evolved in recent years and insights into the present-day market landscape
• Strategies behind the top luxury brands and their ability to maintain their dominant positions
• The impact of emerging technologies and AI on the future of luxury and commerce

Charles Gorra serves as the Founder and CEO of REBAG.

• Rebag
• Rebag App
• Rebag 2022 Clair Report
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Tidio — Tidio is the first software that enables small and medium-sized ecommerce brands to solve customer problems with a conversational AI chatbot called Lyro. Lyro uses technology similar to ChatGPT to answer 4 out of 5 customer questions, freeing up your support agents to solve complex issues. The AI chatbot understands context and remembers previous conversations, answering questions with fluid, natural language. Visit www.tidio.com/wave and join the Tidio Lyro waitlist to be among the first to see Lyro in action!

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Meha Agrawal, Founder and CEO of Silk + Sonder, a women’s emotional health and mental wellness startup backed by Redpoint, 500 Startups, and more that makes daily and proactive self-help and self-care more personalized, accessible, and actionable for modern women and their communities.

In today's interview we cover:

• Best practices for creating a differentiated subscription product that sets you apart from the competition
• Building winning teams with example interview questions to find top performers
• How to lean into your strengths as a founder and delegate without taking your eye off the ball

Meha Agrawal is the Founder and CEO of Silk + Sonder.

• Silk + Sonder
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Tidio — Tidio is the first software that enables small and medium-sized ecommerce brands to solve customer problems with a conversational AI chatbot called Lyro. Lyro uses technology similar to ChatGPT to answer 4 out of 5 customer questions, freeing up your support agents to solve complex issues. The AI chatbot understands context and remembers previous conversations, answering questions with fluid, natural language. Visit www.tidio.com/wave and join the Tidio Lyro waitlist to be among the first to see Lyro in action!

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Kelly Watters, Co-founder and CEO of Western Rise, a high-growth apparel brand experiencing over 115% YoY growth.

In this episode, you'll discover:

• The inspiring brand journey of Western Rise as they redefine performance apparel through a captivating blend of style and functionality.
• A sneak peek into their exciting future product launches and fundraising plans.
• The secrets behind Western Rise's ability to attract top-tier talent, accelerating their growth even further.

Kelly Watters is Co-founder and CEO of Western Rise.

• Western Rise
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Tidio — Tidio is the first software that enables small and medium-sized ecommerce brands to solve customer problems with a conversational AI chatbot called Lyro. Lyro uses technology similar to ChatGPT to answer 4 out of 5 customer questions, freeing up your support agents to solve complex issues. The AI chatbot understands context and remembers previous conversations, answering questions with fluid, natural language. Visit www.tidio.com/wave and join the Tidio Lyro waitlist to be among the first to see Lyro in action!

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

In this episode of the Wavebreak Podcast, Dylan Kelley is joined by the team at Kettle & Fire and Tatari to dive deeper into TV advertising.

From the Kettle & Fire team, we're joined by Niccolo Gloazzo and Victoria Belinsky, who are the Director of eCommerce and Senior Director of Brand Marketing at Kettle & Fire, respectively.

Matt Giannetti, Head of Platform Solutions at Tatari, also joins the conversation. Tatari is the TV advertising platform behind TV advertising for top brands such as Calm, Roman, Glossier, Nutrafol, Cuts, and more.

This is a case study in scaling TV advertising, covering strategy, testing, creative, budget, measurement, and more.

You'll also learn:

• Key KPIs for understanding TV ad performance like Cost Per View (CPV)
• Approach to testing on TV with Tatari: Testing different channels almost every week to find optimal CPV, leveraging past campaigns and insights
• Unique approach in structuring the campaign for Kettle & Fire: Creating a learning agenda and testing top-performing insights from historical data, utilizing AI and machine learning to maximize testing learnings within a limited budget
• Approach to creative production: Agency-produced creatives, understanding user behavior on TV and digital platforms, opportunities to align traditional and online creative approaches on streaming platforms
• Importance of OLV in a streaming TV strategy: The synergistic relationship between OLV and streaming in building brand awareness and response

And so much more!

This episode is brought to you in partnership with Tatari. #ad

• Tatari
• Kettle & Fire
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Tidio — Tidio is the first software that enables small and medium-sized ecommerce brands to solve customer problems with a conversational AI chatbot called Lyro. Lyro uses technology similar to ChatGPT to answer 4 out of 5 customer questions, freeing up your support agents to solve complex issues. The AI chatbot understands context and remembers previous conversations, answering questions with fluid, natural language. Visit www.tidio.com/wave and join the Tidio Lyro waitlist to be among the first to see Lyro in action!

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Margaret Wishingrad and Ian Wishingrad, the co-founders of Three Wishes Cereal. Three Wishes is a healthy-while-delicious cereal brand that has rapidly expanded its presence in the market.

In this episode, you'll learn:

• The motivation behind creating a nutritional cereal and how Margaret and Ian transformed Three Wishes from a concept into a national brand
• How the brand secured partnerships with major retailers such as Whole Foods, Sprouts, Erewhon, and more
• The significance of their direct-to-consumer (DTC) arm in their business strategy and marketing initiatives

Margaret Wishingrad and Ian Wishingrad are the CEO and CMO, respectively, and co-founders of Three Wishes Cereal.

• Three Wishes Cereal
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Tidio — Tidio is the first software that enables small and medium-sized ecommerce brands to solve customer problems with a conversational AI chatbot called Lyro. Lyro uses technology similar to ChatGPT to answer 4 out of 5 customer questions, freeing up your support agents to solve complex issues. The AI chatbot understands context and remembers previous conversations, answering questions with fluid, natural language. Visit www.tidio.com/wave and join the Tidio Lyro waitlist to be among the first to see Lyro in action!

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

In this episode, we're joined by Ryan Babenzein, co-founder and CEO of Jolie, a beauty wellness brand that has achieved remarkable success in less than 18 months. Ryan is no stranger to entrepreneurship, having previously founded GREATS, a DTC pioneer that was acquired by Steven Madden in 2019. Ryan shares the growth strategies that have made Jolie so successful, so fast.

You'll learn: 

• Jolie's Growth Strategy: Ryan explains the tactics that Jolie has used to grow from zero to millions in revenue, all while being effectively bootstrapped. 
• Building a Team: Ryan shares how he has been able to maintain a small team of 3 (yes, 3) while achieving such fast growth.
• Contrarian Takes on DTC: Ryan offers his unique perspective on the direct-to-consumer (DTC) business model and how Jolie has used a contrarian approach to achieve success. 

Ryan Babenzein is CEO of Jolie Skin Co.

• Jolie Skin Co.
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Tidio — Tidio is the first software that enables small and medium-sized ecommerce brands to solve customer problems with a conversational AI chatbot called Lyro. Lyro uses technology similar to ChatGPT to answer 4 out of 5 customer questions, freeing up your support agents to solve complex issues. The AI chatbot understands context and remembers previous conversations, answering questions with fluid, natural language. Visit www.tidio.com/wave and join the Tidio Lyro waitlist to be among the first to see Lyro in action!

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.